As the November 5 US presidential elections draw near, US Vice President Kamala Harris and former President Donald Trump are vying for crucial Latino and Black votes. Republican vice-presidential candidate JD Vance recently posted on X, claiming that “20 percent of Latinos and 26 percent of Black voters rate the economy good or excellent,” while criticising Democrats for allegedly branding those who don’t support Harris as “sexist.” He said, “President Trump is winning because he’s listening to voters instead of lecturing them.”

In response to Trump’s rising popularity among these demographics, Harris has unveiled a five-part agenda aimed at empowering Black men.Her campaign claims the initiative focuses on “equipping Black men with the tools to achieve financial freedom, lower costs to better provide for themselves and their families and protect their rights.”
Recent polling from the Associated Press-NORC Center for Public Affairs Research suggests that a solid majority of Latina women hold a positive view of Harris and a negative view of Trump, while Latino men appear more divided on both candidates. Notably, Latino men are more likely than Latinas to believe that Trump represents their views on key issues.