Tyaani Jewellery by Karan Johar, one of India’s leading jewellery brands, has launched Jiya Shankar as the new face under the campaign ‘Forces of Tyaani’, who has been a household name with her TV shows.

Karan Johar welcomes Jiya Shankar as Tyaani Jewellery’s new muse for Forces of Tyaani campaign

With her fresh energy, fearless fashion choices, and a strong connection with the youth, Jiya perfectly embodies the spirit of the Indian woman who is rooted in tradition but unafraid to interpret it her way. The campaign shows Jiya wearing layered open-setting diamond neckpieces that catch the light from every angle. Paired with bold, uncut diamond rings, each piece brings raw elegance to life. A refined blend of modern design and traditional charm.

Speaking on the association, Jiya shared, “I’ve always loved jewellery that tells a story. Tyaani is iconic in how it brings heritage to life in such a wearable, youthful way. This collaboration felt like an instant fit. It’s a celebration of style, culture, and confidence.”

Karan Johar, the creative force behind Tyaani, brings his signature cinematic eye to this visual story – one where heritage isn’t static, but evolving. “This is our take on what the next generation’s legacy pieces look like,” he shares.

Also Read: After Naagzilla with Kartik Aaryan, Karan Johar sets up another creature universe with Rajkummar Rao

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