LONDON — EE72, the global media and entertainment company cofounded by Edward Enninful and his sister Akua Enninful has unveiled its first venture, a digital platform and quarterly print publication called 72 Magazine.
The former British Vogue editor in chief has enlisted Sarah Harris, who served as global network lead and European deputy editor for Vogue before stepping into an editor at large position last summer, to join the new magazine as editorial director across digital and print.
The magazine will cover fashion, beauty, luxury and culture with a debut date set for September.
Edward Enninful and Sarah Harris
Dave Benett/Getty Images for Cel
“When we founded our media and entertainment company, we knew we wanted EE72 to be built as a platform first, with 72 Magazine as its cornerstone — bringing together best-in-class teams to define and deliver boundary-breaking storytelling and content,” the Enninful siblings said in a statement. “This launch with a dedicated publication are shining examples of our vision to champion creative integrity and collaboration. We are excited to share an editorial world that reflects the cultural shifts shaping today’s landscape.”
Simone Oliver, previously senior vice president of digital content at BET and global editor in chief at Refinery29, will take on the role of head of content at 72 Magazine. Lee Swillingham and Stuart Spalding at Suburbia will oversee the creative direction of the magazine.
As reported, Edward said the formation of EE72 is part of the “natural progression” of his career and that the company will champion “voices that disrupt traditional narratives. The company’s vision is anchored in empathy and innovation, fostering meaningful connections across communities and cultures.”
EE72, the global media and entertainment company cofounded by Edward Enninful and his sister Akua Enninful.
The choice of working with Harris is a natural one for Enninful. In 2018, he promoted her from fashion features director to deputy editor.
At Condé Nast, Harris had become one of the publisher’s star editors on the street style scene. She has accumulated more than 280,000 followers on Instagram. On Instagram, she has produced sponsored content for Prada, Rodial, Piaget, Gucci and more.
She joined British Vogue in 2003 as fashion features editor, and had previously worked at WWD in London.