Samuel Ross is gradually expanding the universe of his new fashion project SR_A with a second collection that’s aimed at celebrating social mobility and challenging the norm of power dressing.
The multifaceted designer went beyond his go-to technical fabrics and incorporated a wider range of materials, including linen, wool, silk, deer skins, vegetable tanned leather, napa and ostrich feathers — seen on the side seams of velvet jogging pants — to construct a luxurious, yet comfort-first Made in the U.K. wardrobe for a new generation of social elites.
He did present two variations of a dandy double-breasted suit in linen, but one could tell the SR_A men much preferred to make an entrance with a statement parka that costs around 3,000 pounds. For spring 2026, they were made in silk in bold shades of green and red with an abstract hand-drawn painting, each unique, adorned at the back.
“It feels like the right way to advance the visual language that I know my audience expects of me. I spend 10 percent of my time purely within sculpture and painting, and it keeps my thinking quite elastic. It also helped develop my visual language and my use of color and material, and shape within my primary vocation, which is that of a fashion designer,” said Ross, whose artworks are on display at Saatchi Yates in London and the SCAD Museum of Art in Savannah, Ga.
He also offered a personal take on the equivalent of a Steve Jobs Issey Miyake black turtleneck: a daily uniform for those who are in a place to exert power without wearing a suit.
It’s a utility wear-inspired lightweight top in compressed cotton poplin in blue and orange with jetted pockets, a reinforced stand collar, and an invisible zip track at the front. The same style is available in a more discerning shade of gray in either wool or linen.
Ross said the new lineup marked a substantial development: a bigger collection and a bigger team with fresh talents from Central Saint Martins and senior tailors now working in the brand’s Islington studio.
In the next step of expansion, SR_A in September will set up its first private showroom in Paris, making its first foray into wholesale. The brand currently adopts a bespoke model for its main line, and has a multiseason contract with Zara on a more democratically priced collection.