ONE MORE: For the last campaign conceived by Donatella Versace as chief creative officer before taking on the mantle of brand ambassador, the designer has called upon a group of longtime friends of the brand.
Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila Van Eeten and Jacqui Hooper appear in the fall 2025 campaign, photographed by Mert & Marcus — also a close Versace collaborator.
“With this campaign we tried to create something that gives a message of fun, love and looking forward,” the designer said. “It’s not only about the clothes, it’s about the spirit that is on set. These images were created with soul, they were created with friendship. Every collection is a story, and this is the story of Versace, and I’m always ready for the next chapter.”
Anok Yai in Versace’s fall 2025 campaign.
After months of speculation, in April, Prada Group confirmed it was acquiring 100 percent of Versace from Capri Holdings for 1.25 billion euros. The transaction is expected to close in the second half of 2025.
In March, Dario Vitale was appointed chief creative officer, succeeding Donatella Versace, who was named brand ambassador. Vitale at the end of January exited his role of ready-to-wear design director at Miu Miu but Prada Group chief executive officer Andrea Guerra said upon the announcement of the deal that it was Vitale’s “own decision, independent and very personal,” and that it was not the harbinger of this acquisition.
In 2018, Donatella Versace reached a $2.1 billion deal to sell her family’s company to Michael Kors Holdings, which subsequently changed its name to Capri Holdings.
Donatella Versace has been fundamental in spearheading the brand after the murder of her brother Gianni in 1997. In addition to her work as a designer, she has acquired A-list popularity on social media, and is widely recognized for her philanthropic work, her support of the marginalized and her initiatives to sustain the rights of the LGBTQIA+ community. She has also supported young designers such as Christopher Kane, who designed Versus with her for years, Anthony Vaccarello and Jonathan Anderson, whose debut at Dior she attended last week.