Golden Goose has landed in Texas.

The Italian footwear brand has opened its third Forward concept store in the U.S. at the NorthPark shopping center in Dallas. The 5,900-square-foot location follows the opening of the SoHo, NYC Forward store in 2022 and the Miami Design District location in 2023.

The Dallas boutique showcases the brand’s latest seasonal and classic women’s and men’s ready-to-wear collections, sneakers, boots, and accessories including handbags, sunglasses, jewels, and more. Golden Goose also brings an extensive selection of kids’ ready-to-wear and sneakers.

As for the store’s design, the company said it draws inspiration from the brand’s Venetian headquarters and Italian heritage. Raw concrete walls and tin-tiled ceilings provide a rugged and industrial feel that is balanced by warm touches like distressed rugs, salvaged vintage wood furniture, and archival souvenirs collected around the world. Plus. mirrored counters display the latest Golden Goose collections.

According to Golden Goose, the Forward concept revolves around the brand’s efforts around product preservation and reinvention as the company works to reduce its environmental impact. This can be seen from the brand’s repair and remake services offer expert refurbishment not only of the brand’s iconic sneakers, but also of products from any label.

There is also a featured area dedicated to the Golden Goose Co-Creation experience, where clients work one-on-one with the brand’s in-house artists and artisans to personalize their purchases with crystal fabrics, leather, suede, glitter, and pony hair. Finishing touches like hand-distressing, embroidery, and hand-painted artwork are also available. The store also offers a Bespoke Program, allowing clients to co-design sneakers entirely from scratch.

The new Dallas store also features the Calzoleria (cobbler) corner, which is fully equipped with shoemaking machinery and tools for repairing and further personalizing sneakers. Facing the Calzoleria is a vintage wood-paneled Music Room, an immersive space where clients can enjoy curated vinyl records through retro headphones and live DJ sets.

Golden Goose also brings its Con Amore Corner to its Dallas clientele. This area offers custom wrapping paper, ribbons, and bows for purchases while the Con Amore Cart offers seasonal coffee, sweet treats, and fresh flowers.

This new Dallas store comes months after Golden Goose opened the doors to its fourth NYC location, this time in the Meatpacking District.

These openings also come as the company reported in May that revenues in the first quarter increased 11 percent to 64.5 million euros.

In Q1, the company said direct-to-consumer revenues rose 19 percent, representing 76 percent of the total compared with 71 percent in the first quarter last year. The channel grew 30 percent year-on-year in the Europe, Middle East and Africa region; 13 percent in the Americas, and 9 percent in the Asia-Pacific area, with the region returning to growth.

Golden Goose had 218 stores at the end of the first quarter.