With Phone 3 and Headphone 1 launch on the horizon, Nothing plans to increase its service network footprint in India by 10 percent by the end of this year, its co-founder and country head, Akis Evangelidis, has announced. Akis revealed that the company currently has a network of over 330 service centres out of which five are a Nothing-exclusive. Moreover, the brand seems to be covering more ground each day in terms of customer satisfaction, delivering a fix or solution to their problems and concerns, quickly and efficiently.
The Nothing co-founder dropped by one of their exclusive service centres in Bangalore ahead of Phone 3 launch and claimed the support staff there was able to resolve “98 per cent of issues in under 2 hours,” entailing a customer satisfaction score of more than 97 percent. Additionally, he applauded the team working at this centre, saying, “Huge shoutout to the team for the hard work and appreciate the warm welcome. Indian hospitality never fails.”
His visit highlights the brand’s commitment to building a solid reputation not just for sleek hardware and transparent design but also for dependable, user-centric support. India, being one of Nothing’s key markets, is central to this push.
Currently, Nothing operates over 330 service centres across India, with five exclusive centres strategically located in major metro cities — Bengaluru, Delhi, Mumbai, Hyderabad, and Chennai. In addition to these, the company runs 20 “priority desks” to offer faster service and reduced wait times for premium users and time-sensitive repairs.
What’s notable is that these aren’t just token centres meant to tick a box. As per the stats shared, the Bengaluru facility is undoubtedly seeing significant footfall and handling cases with a rapid turnaround.
But the brand isn’t stopping there. With the launch of Phone 3, Nothing is gearing up to expand its service footprint even further. The goal is to increase customer care coverage by 10 per cent before the end of the year, which includes the addition of 10 new priority desks across India.
“We’ve been doubling down on customer care,” Akis said. “And while the numbers start to look good, we’re not resting on our laurels. There’s always room to improve and specific cases that can be handled better,” he added.
Nothing’s approach seems to be resonating with the audience. The company has seen consistent growth in the Indian market, which is fast becoming its most important region globally. And with a user base that is increasingly vocal on social media, the emphasis on service quality could give the brand a clear competitive edge over legacy players that often outsource after-sales to third-party networks.
As Phone 3 nears launch, all eyes will be on how Nothing translates this customer-first approach into the product itself, and whether it can keep pace with the rising expectations it has helped create. Phone 3 is set to launch globally, India included, on July 1.
– Ends
Tune In