Charles Tyrwhitt may be based in London, but the company loves American sports.

A year after becoming a partner of the New York Yankees, the firm has signed the team’s shortstop Anthony Volpe as its brand ambassador.

Volpe, who grew up in New York and made his debut with the Yankees in 2023, will appear in out-of-home and print campaigns, social media activations and other exclusive content for the company, wearing its dress shirts, suits and sportswear.

“I’m proud to partner with a brand that shares my dedication to excellence,” Volpe said. “I have always believed that how you show up — both on and off the field — says a lot about who you are. Charles Tyrwhitt offers a variety of classic styles that make it easy for me to look as confident as I feel, and ready to perform at my best.”

“We’re incredibly excited to welcome Anthony Volpe to the Charles Tyrwhitt family,” said Sam Stanley, vice president of North America for Charles Tyrwhitt. “Anthony is not only an exceptional athlete, but also a modern gentleman whose personal style brings a fresh energy and elegance to the game — qualities we admire and share.”

Charles Tyrwhitt’s deal with the Yankees includes in-stadium signage, WFAN radio ads, emails with Yankees fans and a series of promotions and giveaways. In addition to the Yankees, Charles Tyrwhitt also has partnerships with the JPMorgan Tournament of Champions Squash, professional squash player Nathan Lake, and England Rugby, British & Irish Lions and Fulham FC in the U.K.