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    Amazon Prime Day 2025 Is Coming Soon — But You Can Already Shop the Best Early Clothing Deals

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    Best Early Amazon Prime Day 2025 Clothing Deals

    If you’re the kind of person who always needs an excuse to snag the latest trending shoe style, whip out your credit card for yet another linen dress, or invest in the umpteenth affordable handbag to add to your summer rotation, we’re here to grant you this ideal shopping opportunity in the form of Amazon’s annual Prime Day sales event, which starts July 8 and runs through July 11 this year. Itching to upgrade your wardrobe and simply can’t wait that long? Luckily, Amazon has already treated shoppers to a flurry of the best clothing deals for securing head-turning looks this season, no matter if you’re on the hunt for a breezy and dependable pair of denim or else have long had the best-selling Bronax Pillow Slippers on your radar.

    We can’t be more excited for Amazon Prime Day, which our devoted team of editors treats as Christmas in July. Our elevated emotions surrounding this shopping holiday aren’t unwarranted either, since, almost exactly a year ago, Amazon doled out unprecedented markdowns and is now promising that even more goodies will soon come down the pike. For reference, in 2024, we witnessed the top-hit Shaperx Seamless Sculpting Shapewear Bodysuit slashed in price by over 30 percent; a slew of Levi’s jeans facing discounts of over $30 off; tons of essentials for building out your own capsule wardrobe, at their lowest prices ever; and luxury brands like Swarovski selling their chic accessories for more than half off. As far as 2025 is concerned, we got word that Amazon is planning on offering its warm-weather fashions (like stunning swimsuits and feminine dresses) through the Amazon Essentials brand, starting at only $12. For the first time ever, the Amazon Prime Day sale is going to last four whole days, meaning the already-juicy discounts are bound to get even juicier: dropping as often as every five minutes during select times throughout the happening.

    Whether you want to tap into the acetate aviator trend without spending over $20, are looking for an endlessly elegant watch that only looks expensive, or need a tote bag to accommodate all your summer errand runs in style, Amazon is the place to find the best discounted clothing deals, and there’s no better time to do so than during its biggest occasion of the year.

    Note, though, that Prime Day 2025 is an exclusive party — available only to Amazon Prime members. Not a card-carrying member of this club yet? Joining couldn’t be easier. You can sign up for a free trial here, which will last you a whole month and comes with the added benefit of free, lightning-fast shipping.

    SIGN UP FOR A FREE, 30-DAY AMAZON PRIME TRIAL SIGN UP Now

    Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

    Sherlove Gold Knot Earrings 

    Chunky earrings are the talk (and look) of the town, with A-listers like Hailey Bieber, Bella Hadid, and Emily Ratajkowski saying a firm “yes” to their “rich mom energy” allure. More and more frequently, too, such trendsetters are turning to affordable yet high-quality brands for their jewelry accruements, and nothing could get more budget-friendly than a pair of “Amazon’s Choice” earrings on sale for under $10. Sherlove’s 18-karat gold plated knot earrings (a stye much loved by Alix Earle) are statement-making, fade-resistant, good for sensitive ears, and hypoallergenic. They’ll become the last thing you put on, in addition to your favorite pair of jelly sandals, before running out the door for a dinner date. Chunky enough to be seen by all yet lightweight enough not to cause earlobe sagging, the earrings will inspire many inquiries as to where you got them. Your simple answer? Amazon, ahead of Prime Day.

    What testers say: “These gold knot earrings are such an easy win. They’re lightweight, super cute, and instantly make me look a little more put together — even on messy bun days. They’re the perfect size — not too big, not too tiny — and they go with literally everything. I’ve worn them to work, errands, dinner, all of it. Love a low-effort accessory that makes it look like I tried.”

    Price upon publish date of this article: $9.99

    JW Pei Orla Weave Handbag

    If you adore the previous bag’s crescent moon–adjacent profile but want it in a smaller, more compact version that goes better with dressier getups, we’d like to introduce you to the JW Pei Orla Weave Handbag. Dainty and elegant, its vegan leather feels supple and smooth, while a gilded strap (detachable, if you were curious) adds visual intrigue to the mix. Woven bags are all the rage on TikTok right now — though this is indeed the Orla’s style, it moves away from raffia or straw and settles instead on a more sophisticated materiality. The pictured pastel-pink hue is soft-spoken enough to add value to absolutely all of your possessions, but dare we suggest a metallic pump to infuse your outfit with even more shine?

    What testers say: “Great purse. Received so many compliments, very trendy. Can be worn for casual or formal occasions.”

    Price upon publish date of this article: $109.65

    Livho Polarized Aviator Sunglasses 

    Cool aviator styles ruled the spring 2025 Mido eyewear trade show, and our editors are also seeing them everywhere on New York City streets as of late — proving the sunnies style’s staying power. To add some retro edge to your more coquette-leaning ensembles, invest in this pair of polarized aviators from the brand Livho, which merge trusty UV protection with vintage-inspired appeal and a universally flattering tortoiseshell pattern. You’ll be taking them from the pool to the after-party without a second thought, and the only thing better than these sunglasses’ versatility is their price tag.

    What testers say: “The design is sleek and modern, with just the right amount of ‘trendy’ without being over-the-top. They feel super lightweight on my face, which makes them perfect for long wear — no pressure on the nose or behind the ears. The polarization is definitely a game-changer. It cuts out glare really well, especially while driving or being near water. Colors look more vivid, and my eyes feel less fatigued after wearing them outdoors for hours.”

    Price upon publish date of this article: $11.99

    PrettyGarden Women’s Summer Floral Midi Dress 

    Need a last-minute wedding guest dress for the seaside function? Look no further than this gem with cap sleeves, an A-line, drop hemline that ends just above the ankles, and a floral print — checking all the boxes of today’s top dress trends. The summery frock is bohemian at heart, but it can also be the perfect option for a more formal gathering if paired with strappy heels. Quick-drying and wrinkle-resistant polyester also makes it a no-brainer addition to your vacation packing list. Just accessorize with a cutesy straw bag, then let the festivities begin.

    What testers say: “I absolutely love this midi dress! The fit is perfect — it hugs in all the right places without being too tight. I wore it to a brunch and got so many compliments throughout the day. The material feels high-quality and comfortable. I’ve already washed it once (hung it to dry as recommended), and it came out looking just like new — no shrinking or fading. Definitely a new favorite in my closet!”

    Price upon publish date of this article: $33.99

    Reebok Club C Extra Women’s Sneakers

    Everyone knows that retro-style runners are hot as can be right now, and those who want to add instant lift to an otherwise streamlined silhouette shouldn’t sleep on this Reebok Club C Extra shoe. Stylishly chunky thanks to its 1.75-inch platform that doesn’t sacrifice comfort or stability, the sneaker also boasts a high-traction rubber outsole, padded tongue and collar for preventing chafing and discomfort, as well as an all-leather upper whose perforations keep things breezy during the summer. It’s one of the best white sneakers to wear with dresses, not to mention the athleisure you gravitate to year-round.

    What testers say: “Love these shoes so much, I have them in two colors! I get tons of compliments, and they go well with every outfit. I will say they fit small to start, but they do stretch and become more comfortable quickly. Great value!”

    Price upon publish date of this article: $69.98

    Babysun Puffer Tote Bag

    An ultra-trendy, crescent-shaped tote bag that pays tribute to Pantone’s Color of the Year? Now we’re talking. This steal, which we featured in our roundup of Amazon’s Big Deal Days clothing sales last year (essentially Prime Day, but in October), will make you the city’s official “It” girl. Benefitting from a high capacity with many interior and exterior pockets, for when you need to spend all day on the go; a bubble design meant to add texture to your ‘fits; a padded shoulder strap for comfort; a tear-resistant and durable polyester lining; and a weight that’s lighter than a water bottle, the carryall is quite an overachiever. Make room for it in your closet, and thank us later.

    What testers say: “This is the perfect gym bag. You can fit so much in it, yet it is so light. When you first receive it, the strap seems short; as you add stuff to the bag, though, it becomes the perfect length.”

    Price upon publish date of this article: $29.95

    Anne Klein Women’s Bracelet Watch

    The #braceletwatch hashtag gets a lot of love on TikTok, as content creators are all too quick to show off their watch-plus-bracelet stacks that exude an undeniable old-money energy. If your skin tone responds better to gold and you’re a fan of nautical references, this Anne Klein watch with an abalone shell dial, gold-tone link bracelet, and mineral crystal lens will become your best purchase of 2025. It’s attractive to the max, will pair well with all your gold bangles, and, for under $70, feels almost like a miracle. Wear to work with corp-core coordinates or use it to add oomph to a starched button-up and your go-to denim during weekends on the town.

    What testers say: “This Anne Klein watch is absolutely beautiful! I wear it when I go out, and it always adds a touch of elegance to my look. The design is simple yet classy, and it looks much more expensive than it actually is. I was able to adjust the bracelet myself, which was super convenient, and it fits perfectly now. The quality feels solid and well-made — definitely great value for the price.”

    Price upon publish date of this article: $65.99

    Bronax Pillow Slippers

    Over 6,000 five-star reviews and the title of #1 bestseller in both Amazon’s “Women’s Slippers” and “Men’s Slippers” categories makes these slides out to be modern-day legends of sorts. Their compression-resistant and shock-absorbing soles will treat your feet right, and the EVA material the shoes are swathed in contributes to the whole “walking on clouds” feeling. For stability purposes, there’s the deep heel cup, and the slip-on, slip-off style makes this a top summer footwear selection: Every movement counts, after all, amidst intense heat and humidity. Choose to wear the slides to the beach, the pool, the workout class, or the casual brunch meetup — whatever the occasion, experiencing the Bronax Pillow Slippers’ comfort will make you dream about them each night.

    What testers say: “Bought these to wear around the house to keep the floors cleaner and because I have struggled with plantar fasciitis in the past. The slides are very comfortable and give my foot enough support to not ache at the end of the day! They have enough friction and a little toe ridge, so they stay on my foot well. The color is cute but also neutral enough to not look dumb with whatever I’m wearing. You could totally rock these out to run errands or at the beach as well!”

    Price upon publish date of this article: $23.99

    Levi’s Women’s 501 Mid Thigh Short

    ’90s-inspired jorts that end just above the knee have been taken for a spin by the Hadid sisters, Hailey Bieber, Emily Ratajkowski, Charli XCX, and other celebrities whose style we wish to emulate to a tee. And while this Levi’s 501 shorts pair is a bit shorter than its Bermuda-length counterparts, that means it’s even more suited to summertime: when disrobing ourselves of as much fabric as possible is key. Crafted out of 100-percent cotton, with a 6-inch inseam, the shorts will confirm exactly why Levi’s continues to hold such sway over fashionistas everywhere. Stretchy without ever sagging, they will accentuate your waist ever so subtly and go with closet items from a flowy, ruffled top to an itty-bitty camisole to those dad shoes you keep re-wearing.

    What testers say: “Love, love, love these. I’m 5’11” and curvier, making these shorts so flattering. I love the longer jean shorts trend and feel like this pair will last forever.”

    Price upon publish date of this article: $39.99

    When is Amazon Prime Day 2025?

    Amazon Prime Day occurs this year from July 8 to July 11. New deals are expected to drop quicker than ever before, so prior planning and quick reflexes are key to scoring what you’ve long had on your fashion wishlist — for less. Millions of deals across more than 35 categories are in the works for 2025, but we especially have our sights set on the clothing category, in which our dedicated team of shopping editors has already identified steep markdowns spanning this season’s top handbags, glimmering jewelry, white sneakers for women, swim essentials to start summer strong, and beyond.

    In case you lose out on the chance to become the lucky owner of these fashion finds, the Amazon sales event is expected to return one more time this year in the fall. Last year, the fall Prime Day (also known as Prime Big Deal Days) occurred on October 8 and 9, but why jump ahead in time when so many unprecedented price drops are already here and beckoning you to “add to cart”? Though you’re still early to the Amazon Prime Day party if you’re reading this now, we urge you not to grow too complacent and instead snag the bestsellers ASAP, while they last.

    What Types of Clothing Finds Are on Sale During Amazon Prime Day 2025?

    If the recent past is any indication, Amazon Prime Day 2025 is going to be epic. Last year, the event came in hot with discounts on sculpting bodysuits, oversized Coach sunglasses, envy-inspiring sandals from top brands like Larroudé, and everything in between. Even as late as during the final days of 2024’s Prime Day, the New Balance 237v1 Sneaker was over 40 percent off, some Coach Tabby bags were miraculously half off, and the best-selling Bali One Smooth U T-Shirt Bra (yes, it really does have over 5,000 five-star reviews) received a stunning cut in price by over 60 percent. Seeing as how we already spotted clothing deals on trendier, more recent releases from well-known and well-loved brands this year, we have even higher hopes for the weeks ahead.

    To make sure you’re privy to the latest and greatest, we’ll be updating this roundup with additional Amazon Prime Day fashion deals as they crop up.

    Why Trust WWD

    Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

    Meet the Author

    Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on not-to-miss sales events, especially those in the Amazon universe.





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