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    Meghan Markle Expands As Ever Brand With First Rosé and New Summer Treats

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    Meghan Markle is launching the second seasonal collection of her lifestyle brand, As Ever. Announced on Friday, the summer drop introduces two new products as well as the lifestyle brand’s first alcoholic offering, As Ever Rosé.

    The rosé will be available for purchase on July 1. The wine is described as having notes of stone fruit and minerality with “a lasting finish.” According to the brand, further details about the rosé will be released closer to its debut.

    As Ever Rosé

    Courtesy of As Ever

    New to the collection is also an Apricot Spread, priced at $9, with a keepsake packaging option available for $14. The spread is described as suitable for a variety of uses, from topping yogurt to baking. Also launching is Orange Blossom Honey, retailing at $28, which features floral notes and citrus undertones. Both products are now available for purchase on the brand’s website, asever.com..

    The drop also features returning favorites, including three herbal teas — Hibiscus, Lemon Ginger and Peppermint — each priced at $12. Flower Sprinkles ($15), Crepe Baking Mix ($14) and Shortbread Cookie Mix ($14) are also back in stock.

    As Ever's Apricot Spread and Orange Blossom Honey

    As Ever’s Apricot Spread and Orange Blossom Honey.

    Courtesy of As Ever

    Markle announced the As Ever brand, a reconfiguration of her initial American Riviera Orchard label, in February. “‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always,’” Markle wrote on her Instagram back then. “If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”

    Courtesy of As Ever

    As Ever officially debuted in the market in March, following the release of Markle’s Netflix series “With Love, Meghan,” which premiered on March 4. The Duchess of Sussex also launched her podcast titled “Confessions of a Female Founder” on April 8 in partnership with Lemonada Media.



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