Bollywood actor Medha Shankr takes centre stage in Ferrero India’s latest campaign for Confetteria Raffaello, titled ‘Say Hello with Raffaello’. The new ad film captures the delicate joy of modern romance through a series of quiet moments, showcasing the brand’s emotional resonance and the subtle power of thoughtful gestures.
Medha Shankr stars in Ferrero India’s heartfelt Raffaello campaign on modern romance
The film is set in a quaint café, where Medha Shankr shares a light-hearted coffee date with a young man. As he sketches in his notebook, Medha curiously asks what he’s drawing. The moment turns heartwarming when she discovers a charming portrait of herself. In response, the young man offers her a Raffaello and shyly asks, “Be mine forever?” Medha replies with a soft smile and a heartfelt “yes.” As the couple shares an affectionate glance, Medha closes the film with the touching line: “Even when you’re not listening, love is calling your name out.”
The campaign reflects Raffaello’s belief that even the simplest gestures—like offering a confection—can carry profound meaning. Commenting on the campaign, Mr. Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said, “With our latest film, we continue to build on Raffaello’s emotional universe—one that’s pure, soft, sincere and deeply relatable. With Medha continuing to represent the brand, this film captures a slice of everyday romance that feels both genuine and meaningful.”
More than just a premium treat, Raffaello is being positioned as an elegant and emotional experience. With this campaign, Ferrero India aims to solidify Raffaello as the perfect way to start a meaningful connection. “Say hello with Raffaello” reinforces how a simple “hello” can transform into a heartfelt moment of connection—a message that aligns well with today’s consumers seeking sincerity and refinement in their relationships and gifting choices.
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