“The good shit in life is always free,” Rose Gray sings on “Free”: An anthemic and euphoric, early Robyn-esque pop song from her debut album Louder, Please. It gets the crowd at London’s Lido Festival, in the sauna-like tent, scream-singing it back at her. Bodies vibrate to a hedonistic set that ricochets from jungle beats to Balearic synths and dance pop ascensions—all underpinned by Gray’s twinkling soprano. We’re in Hackney—just around the corner from where Gray once lived around Victoria Park, so when she plays “Hackney Wick,” there’s a fizz in the air. The pop star struts the stage with sporty style sunglasses, in a sheer white Miista two-piece with a double buckle belt and garter, paired with stomping calf-length boots by Kalda. Hairography works.
This is a Rose Gray special, a maximalist arrival into festival season and her next slew of UK, Europe, and U.S. tour dates. Working with longtime stylist Rebecca O’Dwyer, this summer’s wardrobe orbits around “chaotic glamour.” “It’s a bit undone, but still, with intention,” she tells Vogue. “And boots—a pair of iconic boots are essential.” It hits the sartorial rhythm of the day, too: It’s Charli xcx’s takeover, with a line-up curated by the architect of BRAT. The crowd got the brief too: Fruity Booty bikinis paired with Playboy buckle belts slung over low-rise shorts, sheer and ruffled Of Planet Earth tops in pastel blues and earthy browns, acid green manicures, a legion of Von Dutch hats.
Photography by Karen Stanley