In partnership with Pinterest, Emma Chamberlain’s Chamberlain Coffee has announced a new limited-edition coffee blend, Sea Salt Toffee flavor. This is the first co-branded product the social media platform has ever released since its inception 15 years ago.
As a self-professed Pinterest fan, Chamberlain created the launch’s campaign imagery and design on the platform — from choosing flavor profiles and visual inspiration for the launch to creating the feeling of sipping her famous iced coffee by the seaside. Users can see the Pinterest board Chamberlain created as inspiration for the new blend, the behind-the-scenes content from the photo shoot and click shoppable Pins to purchase the limited-edition blend and merchandise collaboration with coffee cups, a keychain, pitcher and a tote bag.
Chamberlain Coffee x Pinterest’s new Sea Salt Toffee-flavored blend, coffee cup and pitcher.
“As a longtime Pinterest lover, it’s a dream to team up with them for this special Chamberlain Coffee launch,” Chamberlain said. “Pinterest has been a massive inspiration and tool for building Chamberlain Coffee — it’s where we find inspiration for upcoming campaigns, discover new flavors and keep up with drink trends. I can’t wait for everyone to try this limited-edition blend, it’s absolutely delicious and cute.”
Notably, the collaboration took inspiration from Pinterest’s “Fisherman Aesthetic” trend from the company’s annual trend report and was the core concept for the launch. Pinterest said this collaboration with Chamberlain underscores the social media platform’s trend forecasting to predict consumer trends, provide brands with insights and predict upcoming product launches.
And in celebration of the product launch, the coffee brand’s new café in Century City, L.A., will serve its co-branded Salted Toffee blended latte from Tuesday to June 24 — with the merchandise collaboration available for purchase.
Chamberlain Coffee x Pinterest’s campaign imagery.
“We’re thrilled to partner with Chamberlain Coffee to bring coffee culture and the Pinterest Predict Fisherman Aesthetic trend to life in such a creative and delicious way,” said Nadine Zylstra, global head of programming and originals at Pinterest. “Pinterest has always been at the forefront of uncovering trends that shape culture and this partnership marks an exciting first: our debut co-branded product. It’s incredible to see how brands like Chamberlain Coffee are leveraging our predictive insights to guide their product development.”
The Chamberlain Coffee x Pinterest limited-edition Sea Salt Toffee-flavored blend is $23.95 and the merchandise ranges from $14 to $64. The collaboration is available for a limited time on Chamberlain Coffee’s website across the U.S., the U.K., Canada and Europe and on Chamberlain Coffee’s Pinterest profile.