Alo’s global expansion continues. The fashion and lifestyle brand known for its 360 approach to wellness has launched a new exclusive beach club and boutique experience at the Mandarin Oriental, Bodrum.
The 700-square-foot shop is the brand’s second retail footprint in Turkey, following the opening of its Istanbul location in 2024 in partnership with Soho Group. In an official statement, the company noted Bodrum’s rise as a favorite summer escape for the international style set. By bringing Alo’s boutique and beach club to the resort, the brand aims to bring its fresh expression of luxury wellness to the region.
“Our presence in Bodrum allows us to authentically connect with a global community seeking elevated wellness experiences,” said Danny Harris, co-chief executive officer and cofounder of Alo. “This new space brings the full Alo lifestyle to life at the intersection of travel, wellness and fashion.”
For its presence on the Aegean coast, Alo’s store has been designed with an iroko wood-treated exterior in the traditional Shou Sugi Ban technique. The interior reflects Alo’s aesthetic with white oak millwork and matte black accents. A first for the brand is a green plant ceiling which aims to create a “dynamic, sensory experience in a compact yet impactful space.”
The Alo Beach Club takes advantage of the location’s private shoreline to create a seasonal space for movement, mindfulness and luxury living. The space has been designed with loungers, sun chairs and decor created with locally sourced materials.
Alo Beach Club at the Mandarin Oriental in Bodrum.
Through September, the resort will host exclusive wellness activations designed by Alo and led by Alo instructors. These experiences will be integrated into the spa and wellness schedule and will include sunrise yoga, sound healing, meditation, Pilates, outdoor strength and conditioning workouts and face yoga sessions.
Notably, Alo’s branded elements are seen in a few culinary touch points including an Alo-branded cart that offers guests coconuts available for purchase and placements on the hotel’s beach menu presentation.
“The launch of Alo in Bodrum is more than just a retail expansion,” said Abdelrahman Ismeik, chief executive officer of Soho Group. “It’s a cultural moment that blends wellness, style and lifestyle in one of the most iconic destinations in the Mediterranean. We are proud to be part of creating this immersive experience at the Mandarin Oriental Bodrum.”