Tarte Cosmetics is brewing up something big in the maracuja juicy family.

The makeup brand has joined forces with Dunkin’ to release four new, limited-edition lip products for the “guava girl summer” enthusiast, including a Maracuja Juicy Lip Tint in two different shades, a Shimmer Glass Pump and a Melt Lip Mask. The refreshing drop comes after Tarte collaborated with the frozen sweet treat brand, Tru Fru, to launch cherry-flavored products in April.

“We’ve been watching the flavor and beauty space heat up, and with our maracuja juicy lip fam going viral, it felt like the perfect time to bring that world to life in a new, summer-inspired way,” Maureen Kelly, chief executive officer of Tarte, told WWD in an exclusive interview. “This isn’t about hopping on a trend, it’s about partnering with another fan-favorite to deliver something totally joyful, bold, and — of course deliciously unexpected.”

Founded in 1999, Tarte has positioned itself as a leading brand in beauty, with its famed Shape Tape Concealer, Tartelette Tubing Mascara, and the Maracuja Juicy Lip franchise, which sells a product every six seconds globally. Meanwhile, Dunkin’, established in 1950, has become highly regarded for not just its coffee, but its ice-cold Refreshers, too.

Honoring the identities of both brands, this four-product drop infuses Tarte’s maracuja juicy formulas with the mood of a Dunkin’ Refresher drink. The blend, made with more than 10 superfruits, is bold, rich in color and undeniably tropical. “This collab is all about the vibe. We didn’t just throw a logo on a lip balm — this is a full sensory experience rooted in summer color, flavor and play,” Kelly said.

At the center of this collection is the “guava girl.” Following Hailey Bieber’s “strawberry girl makeup” in 2023 and last year’s “blueberry milk nails,” guava girl is the beauty industry’s latest fruit fixation. “Guava is having a true color story moment,” Kelly noted. “It’s iced drinks, glossy lips and a zero-apology approach to having fun. It’s about joy and choosing the lip that makes you feel like you. Whether you’re poolside, on a Dunkin’ run, or just vibing with friends, it’s that feeling of sunshine in your soul and shimmer on your lips.”

Tarte joins a slew of other beauty brands, such as Summer Fridays, Eadem and Ellis Brooklyn, which have also recently capitalized on growing interest in guava, introducing makeup and fragrances with notes of the tangy fruit.

In addition to the lip products, Tarte and Dunkin’ are also offering customers a mini Dunkin’ cup keychain and a donut keychain charm with the purchase of the Maracuja Juicy Lip Melt Mask.

“Both Tarte and Dunkin’ are all about creating little moments of joy in your routine, and this collab does exactly that. It’s a full-on flavor-meets-favorite moment you didn’t know you needed,” Kelly said.

The collection will be available starting Monday on the Tarte website and June 29 online and in-person at Ulta.