Tracy Anderson is introducing a new studio: Tracy Anderson Privé.
Opening Monday and located at 1729 21st Street in Santa Monica, Calif., it’s an invitation-only concept offering Anderson’s hyper-personalized approach to fitness. Gwyneth Paltrow, one of Anderson’s longtime clients, was among the first to train in the space.
“The team there is being trained on different ways of measuring how muscle changes, different ways of measuring where fat likes to fall and collect at different times,” explained Anderson, an innovator in the fitness world. Privé currently has a team of 10. “It’s a really customized space right now.”
Those admitted to Privé will follow tailored programs that evolve every 10 days, ensuring continual progress. It’s how Anderson first started working one-on-one with her celebrity clients.
“I individually created choreography for individual women that changed every 10 days,” she said. “That’s how Gwyneth started. That’s how Madonna started. It was very tailor-made and very customized. It was re-tailored, reengineered, reinvented.”
Anderson has also worked with Jennifer Lopez, Tracee Ellis Ross and Olivia Wilde. Her techniques, which have evolved through the years, feature a combination of multidirectional movement and accessory muscle training.
“I’m constantly creating to help people become their own saviors to their own bodies,” Anderson said of her evolved techniques. “I absolutely am not doing what I did 20 years ago. I created a language 20 years ago that I believe in, that I still speak. Today I’m speaking a much more evolved nature of that.”
From the equipment to the atmosphere, with earth tones throughout, nature is at the core of her design philosophy at Privé, Anderson said.
“Everything is sustainably sourced,” she said. “The mats that people work out on are made out of algae, the ankle weights are made out of mushrooms.”
Anderson also recently unveiled her seventh membership-based fitness studio in the U.S., bringing her signature method to Bozeman, Mont. Internationally, she has locations in Madrid and London, which is a franchise.