LONDON — The iced fig leaf matcha served for breakfast at Miu Miu’s refurbished store on New Bond Street was just the start of a celebratory day the brand had planned.
Champagne was free-flowing all day at the store, from breakfast to cocktail hour. It was followed by black cabs taking guests to Camden’s Koko nightclub.
Guests showed up in their best Miu Miu looks — some old, some borrowed and some brand new, including Jenna Coleman, Sydney Sweeney, Daisy Risley, Hēir, Emma Corrin, Luther Ford and Alexa Chung.
Emma Corrin at the Miu Miu store.
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At Koko, the headline performer was British musician Little Simz, who last week released her album “Lotus.” There were also performances and sets from DJ Taylah Elaine, OTG and Obongjayar.
“I’m going to go in with a little bit of nostalgia, a little bit funky and house,” said Elaine ahead of her DJ set.
And if the crowd doesn’t respond, her secret weapon to get everyone dancing is to play “Lady (Hear Me Tonight)” by Modjo. But that was unlikely to happen considering she’s going on a big U.S. and Canada tour this summer.
Luther Ford at the Miu Miu store.
Before hitting the road, Elaine said she will be attending Paris Men’s Fashion Week and celebrating her birthday in the French capital.
“I meditate on the plane always because I’m always really stressed out and I meditate before every show. There’s also usually incense in the green room. My favorite part about touring is just all the different communities in all the different cities and reaching new crowds because there’s always such a vibe everywhere,” she said.
For Little Simz’s set, the crowd roared for her new tracks and perhaps her Miu Miu ensemble. At one point, as though by fate or destiny, the green lights from her set matched the same shade of green as the iced fig leaf matcha from the morning breakfast.