Crémieux has quietly taken the wraps off its new Madison Avenue store.
The French menswear label has taken a 1,600-square-foot space at 650 Madison Avenue and will officially open the location on May 14. But the company is testing the waters with a soft opening this week.
The unit, with an entrance on 61st Street, is designed to evoke the look of a French Riviera boutique and features a mix of vintage and modern details such as wooden shelves, brass racks and glass elements. Vintage haberdashery cabinets sourced from flea markets in Paris and London are included in the space along with a custom bar and a dedicated made-to-measure area.
The store offers the spring collection of ready-to-wear including shirts priced $225 to $995, deconstructed blazers for $1,000 to $4,500 and outerwear for $1,400 to $2,500. Also available are cotton and cashmere crewnecks for around $500 and trousers retailing for $300 to $700.
The entrance to the store is on 61st Street.
Courtesy of Crémieux
“Through this new destination, that blends fashion and hospitality, we aim to present the finest aspects of our brand to the American market by recreating the intimate atmosphere of our European boutiques and providing the highest-quality standards, which have always motivated us,” said Stephane Crémieux, creative director and head of the company’s U.S. operations. “The showcased collections are produced 90 percent in Europe, with the majority of our fabrics meticulously sourced from Italy and England. It was merely a matter of time before we established a presence on Madison Avenue. This location will allow us to cater to consumers by offering a well-rounded brand experience, including our made-to-measure program alongside our four lines: Crémieux, Silver Label, Naturel and Fait Main.”
The Crémieux store joins others in the neighborhood including Tod’s, Celine, Moncler, Roger Vivier, Brunello Cucinelli and Hermès. Over the years, Crémieux has had stores in different parts of New York City including SoHo and Hudson Yards. The SoHo store closed in 2018 and the Hudson Yards unit in August.
The company operates stores in other key cities around the world including Palm Beach and Bal Harbour in Florida; Paris; London; Capri, and Saint-Tropez, where the company got its start in 1976. To support the new Madison Avenue unit, Crémieux recently relocated its U.S. headquarters from SoHo to 445 Park Avenue.
For more than a quarter century, Crémieux has had an exclusive licensing arrangement with Dillard’s where its men’s collection has been among the retailer’s top performers. The Dillard’s collection, however, is lower priced than that carried at the Crémieux stores.