Addison Rae is an Armani girl.
The 24-year-old pop artist, who released her debut album “Addison” on Friday, made her love for the luxury beauty brand abundantly clear in the music video for her moody hit, “Times Like These,” directed by photographer Ethan James Green. In the footage, she’s seen dancing across a ferry boat and in a dressing room with pinched, pink cheeks and pouty lips, both painted in the new Armani Luminous Silk Cheek Tint Shine in shade 62S Magnetic Mauve, which launched in May.
Addison Rae uses Armani Beauty’s new Luminous Silk Cheek Tint Shine in shade 62S Magnetic Mauve in her “Times Like These” music video.
Getty Images for Coachella
Rae paraded the bottle in front of the camera and dotted the pigmented makeup on her face. In a behind-the-scenes look on TikTok, she — again — highlighted the product, adding another layer to her cheeks before flashing a smile in the mirror. “Can’t get enough of @Armani beauty cheek tint shines,” her caption read.
The bright hue on her face was contrasted with a misty shadow on her eyelids and dark brown brows. The shadow was courtesy of Armani’s Eye Tint Long-Lasting Liquid Eyeshadow in shade 32S. Meanwhile, her skin was dressed in Armani’s Luminous Silk Foundation in shade 5.75 and the Luminous Silk Concealer in shade 5.25 to achieve an even and natural finish.
Makeup artist Jenna Kuchera created Rae’s aesthetic for not only her new video, but for “Headphones On,” too.
Her hair, styled by Lucas Wilson, gets more grandiose as the video goes on, starting with combed beach waves and ending with mile-high, majorly teased extensions à la Tracy Turnblad in “Hairspray.”
Rae’s not-so-subtle Armani advertisement comes at a time when music videos are increasingly being used like product infomercials. On the frontlines of this movement are Sabrina Carpenter and Prada Beauty. Carpenter hard-launched her partnership with the Italian brand in her “Please, Please, Please” short film last year, revealing Prada’s first mascara and the Color Changing Lip Balm in Astral Pink. She was then seen using a Prada Beauty lipstick in “Taste,” and just recently dropped a major Easter egg for the brand’s upcoming product in “Manchild,” which sees her snacking on a Prada-stamped bag of banana candies.