Aamir Khan is quite popular in Bollywood and hailed as one of the superstar Khans. He is also known as ‘Mr. Perfectionist.’ Recently, the actor has hit the headlines for his comeback to Bollywood after three years with his upcoming film, Sitaare Zameen Par. For the unversed, the film is set for release on June 20, 2025. Known for his bold stance, Aamir took a dig at the OTT release culture in a recent interview. He also explained why his upcoming sequel of Taare Zameen Par will be seen only in theatres.
Aamir Khan takes a dig at OTT release culture
In a recent interview with News18 Showsha, Aamir opened up about how the new trend of OTT releases hampered the business of theatre releases. The actor also shared that he strongly believes that a good film should be seen only on big screens. Aamir also shed light on the rise of the OTT platforms, which have hampered many films to perform well at the box office. He also explained the current situation with the help of the ‘famine and feast’ model, where some films are doing well, while others are not. Aamir was quoted as saying:
“I don’t know any business where you offer your product, and if someone doesn’t buy it, you tell them—don’t worry, I’ll drop it at your house for free in eight weeks. It doesn’t make sense to me. That’s the reason many films aren’t doing well in theatres.”
Aamir Khan says Sitaare Zameen Par will have no OTT release
In the same interview, Aamir Khan stated that he had made a conscious decision to keep his upcoming film, Sitaare Zameen Par, exclusive to theatres. Earlier in a recent interview with Galatta Plus, Aamir cleared the air that carried the speculation that Sitaare Zameen Par will have an OTT release. Dismissing the buzz surrounding its OTT release, the Dangal actor said that there are currently no plans to distribute the film to OTT platforms and stated that it’s a theatrical-only release. Aamir also hinted that if the audience misses the opportunity to watch the film in the theatre, they might not get any further chance to watch the film.
Aamir Khan regrets the quick OTT release of Laapataa Ladies
In a recent interview with News18 Showsha, Aamir Khan shared how he regrets the quick release of Laapataa Ladies on OTTs. He also shared that if the film had not gone to Netflix, it would have been a great success. Aamir said that a box office collection gives a clear picture of how a film has actually performed. In his words:
“Ultimately, it’s the box office that gives you a very definite yardstick. The box office is unemotional. It clearly tells you how much a film has earned, and it’s a fairly accurate measure. I believe Laapataa Ladies would have done really well in theatres if it hadn’t premiered on Netflix just eight weeks later. The word of mouth was so strong. According to me, if it hadn’t gone to Netflix so soon, it would have been a huge success.”
What do you think about Aamir Khan’s take on OTT release culture? Let us know.
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