LONDON — Communications agency Aisle 8 is shifting its management and has promoted Jade D’Aubney to managing director.

The London-based PR agency has grown considerably over the past decade, covering fashion, beauty and lifestyle brands with clients including Jo Loves, Vuori, Away, Bicester Village, Our Place, Superga and Chelsea Peers. It has helped U.S. brands, in particular, break into the U.K. market. 

“Jade’s promotion is a natural evolution of her incredible contributions over the past decade,” said Lauren Stevenson, Aisle 8’s founder and chief executive officer.

D’Aubney has been with the company since it was founded in 2014, and was formerly director. In addition to its core fashion offerings, she has been key in driving the expansion of its lifestyle and beauty divisions.

Prior to joining Aisle 8, D’Aubney worked at Harrods under Stevenson.

In her role, D’Aubney will oversee the agency’s day-to-day operations and strategic directions. To support her, the company has also announced the formation of a new leadership team, composed of Becky Twyman, head of lifestyle, and Samantha Heath, head of beauty.

Twyman joined Aisle 8 in 2020 from The Communications Store, and is charged with marquee accounts including Vuori, Bicester Village, Ferrari, Amazon Fashion, Hurr, Superga, and Chelsea Peers.

Heath arrived at the agency in 2021 following roles at Monty PR, Nails Inc, and The Communications Store. Her accounts now include Merit, Jo Loves, Dr Dennis Gross and Joonbyrd.

“Alongside Becky and Samantha, we have a leadership team that’s perfectly positioned to take Aisle 8 into its next chapter of innovation and expansion,” added Stevenson.

The announcement comes on the heels of Aisle 8 cofounders Virginia Norris and Lauren Stevenson going their separate ways in March. 

Ten years after its founding, Norris left the London-based agency to pursue new projects while Stevenson became chief executive officer as of April 1.