Timberland Pro and Pabst Blue Ribbon are releasing a limited-edition collaboration that includes a selection of professional-grade footwear and boots, as well as apparel, featuring the beer company’s signature branding.
The limited-edition product lineup includes two boot styles. The Gridworks Soft Toe Waterproof work boot, which are chocolate brown, beer-proof boots featuring Timberland’s durable leather and PBR branding, with electric hazard protection and a PBR-branded beer opener.
The boots feature a bottle opener boot tag.
The Direct Attach Soft Toe Waterproof work boot is a rugged waterproof boot complete with PBR detailing and a bottle opener boot tag. The shoes come in Timberland’s classic wheat color and PBR’s blue and silver.
A close-up of the blue/silver boots.
Timberland
To launch the collaboration, a campaign highlights the spirit behind the gear. The ad follows a man wrapping up his day — climbing into the back of his truck, watching the sunset, and cracking open a cold PBR while still in his work boots.
Timberland Pro started in 1999 as a brand for skilled trade professionals.
“At Timberland Pro, we build gear with purpose — footwear and apparel that work as hard as the people wearing them,” Ryan Murphy, head of marketing for Timberland, said via statement. “Partnering with Pabst Blue Ribbon allowed us to create a collection that’s tough, comfortable, and made to honor the moment when the job’s done and the boots stay on.”
The collection, now available, includes a pocket T-shirt, a pullover hoodie, a pocket apron and a trucker hat.
“PBR has always been about celebrating those who take pride in their craft so this partnership with Timberland Pro was a no-brainer,” Kat Mata, culture marketing director at PBR, said via statement. “This collection wasn’t just about creating a cool collaboration. It was designed with the community at the forefront, and we’re excited to see this drop finally come to life.”