Bloomingdale’s next partnership will be with Warner Bros. Discovery for the much-anticipated Feb. 13 release of the feature film, “Wuthering Heights.”
Running from Thursday through Feb. 22, Bloomingdale’s x “Wuthering Heights” will be transformed into a Gothic, romantic world inspired by the film. Customers can shop an exclusive Aqua collaboration as well as a multitude of licensed products and specialty items.
A look from the Aqua x “Wuthering Heights” collection.
Courtesy of Bloomingdale’s
Among the items are a sweetheart neck rose-printed gown by Aqua, exclusive lace lingerie by Hanky Panky, Slip silk pillowcases and sleep masks, and candles from Lollia. Additional items include Art of Tea’s floral blends, Maude’s body-oil and massage-candle duo, Tokyomilk’s signature fragrance, Kim Sybert coasters, and Dear Annabelle notecards.
The highlight of the shop will be a 350-piece exclusive Aqua x “Wuthering Heights” collection, featuring bold, statement-making pieces inspired by Catherine’s character and wardrobe in the film. The limited-edition assortment spans women’s dresses, sleepwear and jewelry, including flirty puff-sleeve pajamas trimmed with eyelet and ribbon, flowing dresses with romantic silhouettes, and opulent jewelry that evokes the moors’ dramatic elegance.
The price range of the Aqua x “Wuthering Heights” offering will be $58 to $188.
A dress from the Aqua x “Wuthering Heights” collection.
Courtesy of Bloomingdale’s
Designed for Galentine gatherings, Valentine’s celebrations, and evenings inspired by the film’s windswept landscapes, the collection invites shoppers to “grab their girls and go” in pieces that capture the story’s passion and intensity.
Stylized elements of the moors and period architecture are woven throughout the space as scenic backdrops and display features. Visual references to the interior of “Wuthering Heights,” the elegance of Thrushcross Grange, and the moorlands’ beauty anchor the experience in the film’s iconic settings.
“We’re thrilled to partner with Warner Bros. to bring the romance and drama of ‘Wuthering Heights’ to life through an immersive shopping experience within our Carousel. Featuring a wide range of categories and anchored by the exclusive Aqua collaboration, we’re confident the assortment will resonate with our customers and inspire memorable Valentine’s Day gifting and beyond,” said Denise Magid, chief merchant of Bloomingdale’s.
When asked whom she feels the line will be targeted to, Magid said, “The collection was designed for the Aqua customer who loves to get dressed up and embrace fashion as a form of celebration. It speaks to a mix of Valentine’s Day energy, buy-now-wear-now pieces, and spring-forward trends — making it ideal for gifting, a fun treat for yourself, or a special occasion moment.”
She expects their shoppers will be drawn to the assortment, especially those who are eagerly anticipating the movie launch. “I feel confident the immersive, playful nature of the Carousel experience — debuting at 59th — will spark curiosity and drive discovery resulting in strong engagement with the collection,” said Magid.
Discussing how closely the collection mirrors the actual costumes in the movie, Magid said, “The design process was extremely thoughtful and intentional. The collection is truly inspired by the movie, drawing from its key themes, visual details, and iconic moments, then translating them into wearable, everyday pieces that stay true to our Aqua brand. Rather than literal costume replicas, the line offers refined nods to the film that feel modern and approachable.
For example, she said, “Margot’s hair is plaited with ribbons in the movie; that detail is re-imagined through ribbons woven into a beautiful cable-knit sweater, capturing the same spirit and visual impact while making it practical for real life. Throughout the collection, customers will find subtle references that honor the film while remaining true to Aqua’s aesthetic.”
A look from the Aqua x “Wuthering Heights” collaboration.
Courtesy of Bloomingdale’s
Dana Nussbaum, co-head of Global Motion Pictures Marketing at Warner Bros. Discovery, said, “Emerald Fennell’s wholly original imagining of ‘Wuthering Heights’ for the big screen has proven truly inspirational for our creative partners, as evidenced by the breadth and depth of the Bloomingdale’s Carousel Shop and the impressive roster of brands their clientele will be able to enjoy in time for Valentine’s day shopping. The creativity on display in the film translates beautifully to the thoughtful and artfully crafted items fans of the timeless story, or simply fans of romance, will be able to enjoy as they eagerly anticipate watching this epic film.”
Shoppers will be able to explore the story through dramatic window installations, scenic vignettes and multisensory design elements created in partnership with the film’s marketing team and Warner Bros. Discovery Global Consumer Products. Pop-up versions of the experience will appear in SoHo; Aventura, Fla.; Century City, Calif.; Sherman Oaks, Calif., and Roosevelt Field in Garden City, N.Y. from Jan. 15-22.
Some items from the Bloomingdale’s x “Wuthering Heights” tie-in.
Courtesy of Bloomingdale’s
The activation culminates on Feb. 7 with a multi-city Galentine’s Day celebration at both the 59th Street and Century City locations timed to the film’s release. Guests can step into a “Wuthering Heights”-inspired environment featuring on-site demos and brand activations, including a Glamsquad styling moment, along with a sip-and-shop experience, live music, light bites, and an immersive photo moment.
Items from the Bloomingdale’s x “Wuthering Heights” promotion.
Courtesy of Bloomingdale’s.
“Wuthering Heights” features Margot Robbie as Catherine and Jacob Elordi as Heathcliff, whose forbidden passion for one another turns from romantic to intoxicating in an epic tale of lust, love and madness.
