Now that 2025 is in the rearview, digital fashion marketplace Grailed has compiled all of the year’s top trend findings.
The just-released 2026 Grailed Marketplace Report breaks down the platform’s top performers in ’25 while also forecasting what’s to come in the new year. The site, which caters primarily to younger male consumers seeking second-hand streetwear and discounted designer, names Chrome Hearts as the top-performing brand, a carryover from last year’s ranking.
Balenciaga and Rick Owens follow at number two and three, respectively, with both fashion houses moving up one position from their previous spots. Supreme takes the fourth spot, which is also up one from last year, while Nike falls three pegs from its last ranking to number five. The remainder of the top ten includes Louis Vuitton, Maison Margiela, Saint Laurent Paris, Prada and Dior.
From a regional point of view, Chrome Hearts had the widest reach and was the top-selling designer in the United States as well as the United Arab Emirates and South Korea. Grailed noted a particularly pricey purchase in the UAE: a $17,750 pair of Chrome Hearts Cemetery Cross Patch Stencil Denim, which was the county’s most expensive sale. In the U.S., the title for most expensive sale of ’25 belonged to an orange croc Hermes Birkin 40 bag, which sold for $35,000.
Grailed’s top-selling designers of 2025.
Grailed
Similarly, footwear was largely dominated by designer and high-fashion offerings, although Nike, Inc. managed to slip in for some athletic representation. The top footwear brand of ’25 was Balenciaga followed by Rick Owens, Maison Margiela, Jordan Brand and Nike. The back half of the top ten includes Prada, Louis Vuitton, Saint Laurent Paris, Dior and Bottega Veneta.
The top five fastest-growing footwear brands of the year were led by Chrome Hearts and also included Saint Laurent Paris, Louis Vuitton, Maison Margiela and Paraboot.
The data also shows that slim-soled sneakers and backless footwear continue to have legs. Low-top sneakers were the top footwear category followed by boots, high-top sneakers, loafers/derbies and mules.
Grailed’s top-selling global designers by country.
Grailed
Looking ahead, Grailed suggests that the dark, brooding aesthetic that dominated ’25 could shift to a lighter look in ’26. Specifically, the platform cites the momentum of independent streetwear brands including GV Gallery, Paly Hollywood, Vale, and HMDD. It predicts avant-garde Japanese fashion will further bleed into the mainstream, while luxury shopping could further shift from heritage labels to brands like The Row, Auralee and Mfpen.
Readers can find the full report now at Grailed.
