Inside Kith’s 15th Anniversary Collab With Asics + Details on Refreshed Loyalty Program

Kith is kicking off its 15th anniversary with a year-long celebration of special collections.

And according to the sneaker and streetwear retailer, this begins with an evolution of the brand’s loyalty program, broadening the color palette and product assortment available to each of the three tiers.

Members of the program will see this new palette reflected in the Kith app, as Molecule evolves into Paragon, Elevation into Quartz, and Vitality into Voyage.

These three new hues also serve as the foundation for Kith’s first loyalty exclusive collection of the year, featuring original Kith apparel, co-branded apparel and footwear with Asics, and headwear in partnership with New Era.

Existing status will not be erased or removed but instead transferred to the new name and designated hue, Kith noted.

The new color palette is present throughout the first full collection of 2026, including the three colorways of the Kith for Asics Gel-Kayano 12.1 sneaker. All three colorways feature open mesh uppers with translucent TPU overlays in the tier-exclusive hues. Other details include Kith-branded lace loops, Kith monogrammed insoles with “Just Us” and “Loyalty” branding, and three extra sets of laces.

Alongside the footwear offering, Kith and Asics also developed apparel and accessories in the three new loyalty colorways. Apparel includes the Puffed Brixton track jacket and Dayton pullover, each featuring a special embroidery execution. Accessories include co-branded Griffey camper hats and crew socks. All styles, including footwear, will be available exclusively to loyalty members in the Kith App on a first-come, first-served basis and will ship immediately upon purchase.

The collection also includes a range of made-to-order Kith apparel, including the Nelson hoodie, Nelson crewneck, and Classic logo tees.

The Nelson hoodie features an intricate, hand-beaded execution of the classic logo on the chest, while the logo on the Nelson crewneck draws inspiration from the Asics footwear, applying a translucent TPU panel atop an open-mesh patch. The Classic logo tees feature a similar execution to the Nelson crewneck; however, “Kith” is replaced by “KXVH” in honor of the brand’s 15th anniversary. There are also three made-to-order 59Fifty low profile fitted caps designed in partnership with Asics and New Era.

The new Kith Loyalty Exclusive Collection will be available on Jan. 12 on the Kith app. The window for the made-to-order products will remain open until Jan. 18.