From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
Los Tigres del Norte Honored in New York
Los Tigres del Norte Way is officially a street in New York, named after the legendary norteño group. “As of today, a street in Brooklyn bears the name of Los Tigres del Norte. Thank you for walking with us, today and always,” the group posted on Instagram. See the photos from the street naming presentation here.
During their stop in New York — where they are set to perform at Madison Square Garden today (May 24) — Los Tigres also honored the fallen Mexican Navy cadets, América Yamilet Sánchez and Adal Jair Marcos, who died after crashing into the Brooklyn Bridge on May 17. “Honor and eternal memory,” the Mexican band posted with a video from the vigil alongside New York’s Mayor Eric Adams.
Rauw Alejandro & Dad
During one of his Cosa Nuestra shows in New York, Rauw Alejandro and his father shared a special moment onstage. “I want to introduce you to my dad, Raul Ocasio on the guitar,” he told the crowd. The moment was particularly special given that his father was born in Brooklyn and the Cosa Nuestra tour concept pays homage to the Nuyorican diaspora.
See the sweet moment onstage below:
Billboard Latin Music Week Dates Unveiled
Billboard Latin Music Week will return to Miami from Monday, Oct. 20 to Friday, Oct. 24, with the Billboard Latin Music Awards set for Thursday, Oct. 23.
Set once again at the historic Fillmore Miami Beach, ticket and lineup information for Billboard Latin Music Week 2025 will be announced in the coming weeks. Pre-register now for the latest information at billboardlatinmusicweek.com.
More than 10,000 people attended Latin Music Week last year, including the live shows by Fuerza Regida with Majo Aguilar; a reggaeton night with Omar Courtz, Dei V, and Saiko; and LMW’s 35th anniversary party with Young Miko, Tito Double P, Belinda, Elvis Crespo and more, among other events.
Myke Towers’ New Soccer Initiative
Myke Towers’ Young Kingz Foundation and soccer star David Villa’s DV7 Academy officially kicked off their global partnership earlier this weekend. The event, held in Madrid, marked the start of a series of joint initiatives with projects underway in Puerto Rico, Colombia and Spain that include free sports clinics, exchange programs, urban space revitalization and educational support for vulnerable youth.
“I’m not doing this expecting it to blow up like a song,” Towers told Billboard Español then. “It’s more about leaving a legacy. Creating a habit. Inspiring those who can help to do so, in their own way.”
Get more details on the partnership here.