Piercings without the pain? Thank you, Kim Kardashian.
Following the success of her viral Skims Ultimate Nipple Bra ($68), the entrepreneur is introducing a version with faux piercings, which will be available for purchase on May 22.
Coming in three neutral hues, the pierced push-up bra ($74) was “made to be seen” and designed to give off a natural perky appearance, thanks to its teardrop foam pads and concealed underwire, per a press release from the brand.
And if you only want to rock one nipple piercing? It just so happens the bra’s nylon jewelry is removable.
“Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch!” the brand captioned the campaign video, lensed by Mick Kelleher, for its new product.
In the clip, a woman is seen strolling into a bar, capturing everyone’s attention with her noticeably pierced nipples. “There’s enough painful things about being a woman,” she says as she approaches the counter, adding, “Get the ooh without the ouch.”
And followers seem to be on board with the polarizing (but inventive) look.
“Wish this existed 10 years ago before I got mine pierced lol,” one person commented.
“I actually love thissss bc I’ve always wanted this look but I would nvr put myself through the pain of it,” another said.
A third added, “Why are you so smart Kimmie.”
The reality star even took the design for a spin herself, leaving a friend’s house in Beverly Hills on Sunday night wearing the design under a semi-sheer black T-shirt and sparkng speculation about the product.
Kardashian released the original look — which was modeled after her very own anatomy — in October 2023, with the bra instantly setting the internet abuzz.
“The Earth’s temperature is getting hotter and hotter,” the fashion mogul started a humorous video announcing Skims’ latest launch, which quickly sold out.
“The sea levels are rising. The ice sheets are shrinking. And I’m not a scientist, but I do believe everyone can use their skillset to do their part,” Kardashian added.
“That’s why I’m introducing a brand-new bra with a built-in nipple — so no matter how hot it is, you’ll always look cold.”
We won’t be surprised if this new pierced style sells out fast, too.