Poppi took art from the canvas to the can for a collaboration with Matthew Langille on whimsical designs inspired by summer themes and the prebiotic soda brand’s latest flavor, Punch Pop.
Emblazoned with colorful graphics, the illustrations include, beach balls, popsicles, suns, bikinis, barbecue grills, and aptly fruits.
Poppi x artist Matthew Langille Punch Pop collaboration.
The graphics are just as punchy as the flavor notes: apple, orange, lemon and cherry. The fizzy beverage, with 5g of sugar, releases on Tuesday online and in stores. It’s available in single cans ($2.49) and four-packs ($8.99).
Langille has put his whimsical touch on collaborations with brands in fashion, accessories and skin care categories, including Marc Jacobs, Mackage, Swatch and Kiehl’s.
Previously, Poppi partnered with Target for a limited-edition apparel collection that released at the end of December. Featuring over 20 colorful loungewear and accessory pieces under $30, the collaboration coincided with Poppi’s new Cream Soda flavor.
Poppi x artist Matthew Langille Punch Pop collaboration.
The collaboration with Langille arrives after the brand closed its PepsiCo acquisition on Monday. As previously reported in March, Poppi was acquired for $1.95 billion.
Poppi, founded by husband-and-wife duo Stephen and Allison Ellsworth, is among the emerging success stories from the prebiotic soda market’s refresh—with social media savvy, viral moments, collaborations and vibrant packaging—making the category the cool alternative to traditional soda.
The digestive health soda market hit $933 million in annual sales, growing 121.5 percent year-over-year, according to Spins data. Nielsen IQ reveals functional beverages represent just 1.7 percent of total soft drink sales, highlighting substantial growth potential in this emerging category of health-focused beverages.
Poppi x artist Matthew Langille Punch Pop collaboration.