Levi’s and Japanese fashion house Sacai have revealed their spring ad campaign that takes inspiration from James Dean’s iconic spirit. Photographed by Craig McDean and styled by Karl Templer, the women’s 2025 spring collection and men’s 2025 spring and summer collection are featured.
The ads feature actress and model Chase Sui Wonders alongside model Chandler Frye, and were photographed on the Lower East Side of New York. The ad campaign, which breaks Monday, will run on Levi’s and Sacai’s social channels.
The Levi’s x Sacai women’s collection features three standout pieces: The Levi’s x Sacai Denim Jacket with a boxy, slightly A-line silhouette with interior details that maintain its sculptural shape; the Levis x Sacai Denim x Matelasse twill jacket, and a statement Levi’s x Sacai jumpsuit with a bib-style top, camisole straps and wide flare legs.
The men’s offering mirrors the women’s with a more simplified silhouette. There’s the Levi’s x Sacai denim jacket featuring the same custom sunspot gold shanks based on vintage Levi’s hardware, the Levi x Sacai Denimx Matelasse twill reversible blouson, and two variations of the Reversible Blouson, available in indigo x black or blue x khaki nylon exteriors.
An image from the Levi’s x Sacai ad campaign.
Courtesy of Levi’s x Sacai
Unisex styles round out the collection with Levi’s x Sacai denim pants in an ultra-wide baggy jean with a mid-rise fit and seven-pocket construction.
The Levi’s x Sacai collection will be available through exclusive pop-ups and Selfridges on May 26, Landmark Hong Kong on May 27 and worldwide starting May 28 at levi.com, the Levi’s app, in select Levi’s flagships and at select Sacai retail locations.
This is the second time the two brands have partnered together, but the first collaborative collection of this scale.