Final Destination Bloodlines has emerged as a surprise and has gone beyond expectations, shocking the trade. The film faced numerous challenges – it was an ‘A’ rated film and not meant for the faint-hearted. There was no idea if the series had a following in India as the last part, Final Destination 5, was released way back in 2011. On top of it, it had competition from the highly anticipated flick, Mission: Impossible – The Final Reckoning. Yet, the supernatural thriller managed to show encouraging trending and is all set for a huge lifetime total.
Final Destination Bloodlines grows UNBELIEVABLY despite competition from Mission Impossible; 2 shows added in Gaiety-Galaxy on Sunday due to INSANE public demand; all set for a HUGE Tuesday
As per the initial plan, Final Destination Bloodlines was to release on May 16 and Mission: Impossible – The Final Reckoning on May 23. But after the latter was preponed to Saturday, May 17, Warner Bros decided to bring Final Destination Bloodlines on Thursday, May 15, with midnight paid previews on Wednesday, May 14. A trade expert told Bollywood Hungama, “Mission: Impossible – The Final Reckoning is the last part of the series and hence, it was a given that it would attract the audience in hordes. Many felt that Final Destination Bloodlines shouldn’t be released in the same week and should be pushed to May 23.”
Final Destination Bloodlines did face challenges in getting screens; Bollywood Hungama had reported about it in the weekdays. The trade expert said, “Everyone in the trade and industry expected that Final Destination Bloodlines would have decent collections on Thursday and Friday. And once the Tom Cruise film arrives on Saturday, the earnings would suffer.”
But the opposite happened. Final Destination Bloodlines collected around Rs. 4.30 crores on Thursday and around Rs. 5 crores on Friday. Instead of a drop, the earnings jumped to around Rs. 5.50 crores on Saturday. The Sunday collections are expected to be in the range of Rs. 6 crores, and this means it had a four-day weekend of nearly Rs. 21 crores.
The trade expert revealed, “Final Destination Bloodlines had a nearly 30% jump in screen count on Friday. Ideally, the showcasing should have decreased on Saturday, thanks to Mission: Impossible – The Final Reckoning. Instead, Final Destination’s showcasing jumped by 10-15% on Saturday compared to Friday. The show count further increased by 10-15% on Sunday compared to Saturday.”
This became possible due to a positive word of mouth and the urgency to see the film. One of the most astonishing developments occurred on Sunday at Mumbai’s iconic single-screen complex, Gaiety-Galaxy aka G7. Final Destination Bloodlines was playing with 4 shows in the 238-seater Gemini until Saturday, while Raid 2 was playing in the 818-seater Galaxy with 4 shows. On Sunday, the management reduced 2 shows of Raid 2 and replaced them with Final Destination Bloodlines. Thus, the horror film played with 6 shows as there was a huge demand for the mass audience that frequents G7. From Monday, however, Raid 2 is back with 4 shows in Galaxy. As for Final Destination Bloodlines, it now has 5 shows daily in Gemini.
Final Destination Bloodlines’ collections will suffer a drop on Monday but numbers can jump once again tomorrow, on Tuesday, May 20, due to the Rs. 99 and Rs. 149 offer. At this rate, a Rs. 50 crore lifetime is now very much possible. The exhibitors are in celebratory mode as the month of May has turned out to be a good one due to this film and also Raid 2 and Mission: Impossible – The Final Reckoning.
More Pages: Final Destination Bloodlines (English) Box Office Collection , Final Destination Bloodlines (English) Movie Review
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