Keren Bartov has landed stateside.
The aesthetician, who practices in both London and Israel, made her U.S. debut Thursday with her eponymous suite of products at Bergdorf Goodman. Prices range from $80 to $305.
For Bartov, whose U.K. client list alone ranges from Kate Moss and Demi Moore to Sienna Miller and Rosie Huntington-Whiteley, it’s her first stop on her journey to go global.
“I have plans to open more clinics in New York and Los Angeles,” Bartov said. “For two years, I’ve traveled all the time between New York and Los Angeles for red carpets, particularly for the Oscars and the Met Gala.”
It’s also part of an effort to democratize her in-office treatments, which typically combine potent yet gentle concentrations of active ingredients as well as more invasive modalities, such as lasers.
“Bergdorf took 17 of my products. They all sell, but the bestseller is the Advanced Skin Serum,” Bartov said. “It’s a treatment in a bottle.”
She also expects the Booster Peel & Glow serum to perform particularly well, which relies on mandelic acid, among others. “It’s a complex of acids,” she said. “Lactic, mandelic, citric, tranexamic — also ceramides and niacinamide.”
The products are meant to complement her in-office procedures. “My technique is very unique. In one treatment, we combine five to seven medical devices,” Bartov said. “Of course, we analyze the skin to choose the best treatment, and it’s not the same for everyone.”
Bartov has been an aesthetician for 17 years, and came to the craft by wanting to help her clientele with their skin concerns, which could range from acne to hyperpigmentation. “I studied for two years,” she said. “But I still study with doctors and universities all the time.”
She’s parlayed those findings into the range, which are meant to mimic the instant gratification of a treatment with greater effect long-term. “I wanted it to be very easy to use, and with results you see immediately,” she said. “I didn’ want to make a gimmick, I wanted something that people will use. And after two minutes, the skin is glowing.”
One product, her at-home skin device, isn’t launching in the U.S. yet because of regulations around the different technologies it combines, such as radio frequency and infrared, she said. “It’s only the beginning,” Bartov said of the launch. “I will start at Bergdorf Goodman, but I want to do this all over the world.”