Converse is catering to “Bluey” fans of all ages and letting them get creative with their shoes with a customizable collection through Converse By You, launching Oct. 16.
Converse By You x Bluey collection.
Via a creative partnership between BBC Studios, Ludo Studio and Converse, the customizable By You platform offers a palette of options inspired by Bluey. Customers can begin the journey with the Chuck Taylor All Star Hi in unisex, youth or infant sizing, then choose from a selection of colors including black, white, blue and orange for the upper, tongue and heel. The base elements can be mixed and matched to establish either stark contrast or a subtle tonal design.
Converse By You x Bluey collection.
Finishing touches and Bluey-inspired art allow for more personalization. There are four lace color options and eyelet finishes are offered in black, gold and silver. Additionally, toe cap stripes, pinstripes and allover graphics nodding to Bluey characters and moments can be incorporated. The visual elements are meant to be flexible across all of the base colors.
Converse By You x Bluey collection.
Graphics including Long Dog, Stars and episode-inspired text can decorate the tongue lining or license plate, while custom sockliners and medial patches allow for understated storytelling. Several thousand unique combinations can be created by customers.
Converse By You x Bluey collection.
No stranger to partnering up with household names, Converse also recently announced a collaboration with Coca-Cola that includes a limited-edition Chuck 70 and a campaign featuring Vince Staples. There’s also a premium collection from Converse called “First String.” In the customizable “By You” realm, a collaboration with Charli XCX launched in August.
In terms of executive news, Converse welcomed a new CEO this year, Jared Carver, who spent 21 years at Nike.