Mohit Suri and producer Akshaye Widhani on day 2 of silver jubilee edition of FICCI Frames 2025 spoke about their surprise blockbuster Saiyaara. The film became a sensation in cinemas and many viral videos flooded the internet showing viewers going to insane lengths. A narrative was built that it was a marketing tactic by Saiyaara’s team to enhance the hype. Akshaye Widhani spoke about this at the FICCI Frames session.
FICCI Frames 2025: YRF CEO Akshaye Widhani sets record straight on Saiyaara’s viral reels, dancing fans, saline bottle incident: “People thought it was PR stunt but it was ALL organic”
When asked how he looked back at Saiyaara, Akshaye Widhani said, “Saiyaara is now a legacy film for us. It’s done so much. It’s the highest-grossing love story of all time, and which is an incredible feat to achieve, especially with two newcomers. We hit no 4 on the Spotify global chart with the title track. This has never happened for a Hindi song.”
He added, “So, there were so many exciting moments that happened with this film. I remember in the week of release, Instagram was taken over by Saiyaara Reels. I thought it was happening only on my Instagram account since I was following Saiyaara. So, I assumed that my algorithm was throwing Saiyaara related stuff to me. But everybody kept talking about the reels being made. It reached where people thought it was our PR stunt to park people in theatres coming in with a saline bottle or the guy who took off his shirt and started dancing. This was all organic. It was amazing to see what a pop culture moment was created by Saiyaara!”
Backed by Aditya Chopra’s Yash Raj Films, Saiyaara launched Ahaan Panday and Aneet Padda. At another point, Mohit Suri said, “When Adi sir (Aditya Chopra) and Akshaye saw the rough edit, it was really bad and quite loose (laughs). It was 3 hours and 15 minutes long. This was 2-3 months before the release. I said, ‘Let me cut it down’. Yet, Adi sir was really confident and said, ‘Even if this film opens to Rs. 4-5 crores, it will still do Rs. 100 crores’. What he meant is that he liked the film so much, even in its rough format. Something had worked in the film.”
More Pages: Saiyaara Box Office Collection , Saiyaara Movie Review
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