For Dolby Laboratories, India is not just another country to expand into – it’s a living laboratory of cultures, languages, and entertainment preferences. In a recent conversation, Sameer Seth, Director of Marketing for India at Dolby, reflected on what makes this market so dynamic, so challenging, and ultimately, so exciting. “India, with its 22 official languages, is home to a vast diversity of creators, services, and formats,” Seth began, describing how deeply that diversity influences every move Dolby makes in the region.
Sameer Seth on why Dolby’s India strategy is unlike any other; “India isn’t one market – it’s many”
Unlike other global markets, where one campaign can cut across demographics, India demands customization – by state, by language, by taste. “The brand ethos remains the same globally,” Seth explained, “but the real question is, how do you adapt it for local cultural relevance?”
This is where Dolby’s approach stands apart: translating not just sound and picture quality, but storytelling and identity. From Tamil thrillers to Punjabi pop, the Dolby experience must feel local – and yet unmistakably premium.
Seth elaborated on India’s unique sonic landscape, “While Bollywood music remains hugely popular, there is also a massive appetite for indie tracks and regional music. On a single car ride, a playlist might seamlessly shift from Bollywood to Punjabi beats, and then to a Malayalam number.”
That, he said, perfectly captures what India represents – a cultural remix. Dolby’s task, therefore, is not to streamline diversity but to celebrate it through sound that adapts to every frequency of the Indian ear.
In Seth’s view, India is in the middle of a major behavioral shift. “Over the last five years, I’ve noticed a clear change. People are consuming far more content – and prioritizing how they experience it.” It’s no longer about more screens; it’s about better screens, sharper visuals, and sound that envelops. Whether it’s in a multiplex, on a smart TV, or inside a car, the Indian audience now wants world-class quality.
Dolby’s India success, Seth believes, comes from combining a global standard with regional authenticity. “We don’t just bring technology here,” he said. “We listen to what Indian creators and audiences want – and we design around that.” In a market this vast, adaptation isn’t a strategy – it’s survival. And for Dolby, India isn’t a challenge to manage. It’s a mosaic to be amplified.
Sameer Seth’s reflections make one thing clear: India’s diversity isn’t an obstacle – it’s Dolby’s biggest opportunity. In a country where every state hums to its own rhythm, Dolby’s India story is about tuning perfectly to all of them.
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