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Best Amazon Prime Day Beauty Deals to Score Today
Amazon’s fall Prime Day, happening from October 7 to 8 this year, is the best chance to stock your makeup bag with the beauty goodies you’ve used to the last drop and can’t live without — as well as hot-right-now sunscreens, serums, hair care, face oils, and styling tools that have long lived in your bookmarks tab, waiting for a good enough deal to hit so as to finally make them investment-worthy.
Well, dear reader, that time has come, as we’re seeing prices slashed by close to 50 percent off on TikTok-approved beauty bestsellers from brands like Shark, Sol de Janeiro, Supergoop, Virtue, and beyond.
Need to level up your hair game for the fall season with a styling system that curls, smooths, dries, and volumizes with the help of multiple included attachments? Look no further than the Shark FlexStyle, which our editors called “in a league of its own” — now selling for its second-lowest price ever. Looking for an SPF formula you can easily layer under makeup to stay sun-safe all winter long? Supergoop’s Unseen Clear Face Sunscreen, along with many of the brand’s other celeb-loved offerings, is going for 20 percent off. And if it’s the benefits of red light therapy that you’re after, seriously consider grabbing HigherDose’s Red Light Therapy Face Mask — a cordless gadget that promotes cellular renewal, wrinkle reduction, and a more youthful complexion (our editors are big fans of the HigherDose Infrared Sauna Blanket, which is also seeing its biggest deal ever as we speak).
Last year for Amazon’s Big Deal Days event, we saw markdowns on everything from Clinique’s Cleansing Balm and Briogeo’s Don’t Despair, Repair! Deep Conditioning Mask (that won a spot on WWD’s 2025 list of the Greatest Hair Care Products of All Time) to the Neutrogena Night Calming Makeup Remover Face Wipes that Kim Kardashian once raved about. Many of these same picks are once again on sale, but, if history is any indication, the second-day discounts on Amazon beauty favorites will be even juicier than the ones available to shop today. This means you should totally check back in on this roundup come Wednesday, as we’ll be refreshing the selections regularly to give you the best of the best.
The savings extravaganza’s lowest prices will be reserved for Amazon Prime members. Not part of the club yet? A subscription to Amazon Prime normally costs $14.99/month, but you can score a 30-day free trial here and use it to shop the 2025 Prime Big Deal Days without commitment.
Without further ado, the best Prime Day beauty deals our editors have already cleared space for on our bathroom counters.
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Shark FlexStyle Air Styling & Drying System
“There’s no other tool on the market that works as well as a multipurpose styler as it does a classic hair dryer,” Claire Sullivan, WWD Shop’s previous beauty editor, said in her review of the Shark FlexStyle. Truly, the gadget is that girl — capable of smooths, de-frizzing, and adding effortless bounce to your locks while granting damage-free curls thanks to Shark’s Coanda technology (which automatically wraps strands around the barrel, saving you the time and hassle). What’s included in this 30-percent-off purchase? Two 1.25-inch Auto-Wrap Curlers, as well as the Shark Oval Brush, Paddle Brush, and Concentrator for a nitty-gritty approach to dressing up your ‘do.
Price upon publish date of this article: $243.99
Cosrx Advanced Snail Mucin Repairing Serum
Cosrx’s snail mucin–fueled product line is TikTok-famous for a reason, and those 340,000-plus posts on the app are not for nothing. Blessing customers with the dewy-skinned look that’s popular right now, this particular serum (one of the brand’s top-selling picks) taps the powers of filtered snail secretions to soothe irritation, revitalize the skin barrier with moisture, boost overall radiance, and leave you glowing. For under $15, this “Amazon’s Choice” favorite, which was bought over 40,000 times in the past month, is the true definition of the phrase “no-brainer buy.”
Price upon publish date of this article: $12.99
Neutrogena Night Calming Makeup Remover Face Wipes
A few years ago, Kim Kardashian shared the contents of her makeup bag with devoted fans, and we were able to spot Neutrogena’s Night Calming Makeup Remover Face Wipes inside. Able to erase not only waterproof makeup but the dirt, oil, sweat, and other “noise” that accumulates on your skin throughout the day with the help of a triple emollient blend, the handy wipes are also equipped with a relaxing scent that just might do the job of your nightly melatonin gummy.
Price upon publish date of this article: $10.45
Laura Geller New York Balance-n-Brighten Color Correcting Powder Foundation
Team powder versus liquid foundation? Go with this Laura Geller selection, which is also the #1 bestseller in Amazon’s “Foundation Makeup” category. The end result here will be a natural, demi-matte finish and skin that remains hydrated all the while (courtesy of the powder’s white tea extract and other moisture-infusing ingredients). Once you build up to your desired level of coverage, you’ll get an airbrushed look that doesn’t come at the cost of dryness and caking.
Price upon publish date of this article: $19.99
Kitsch Satin Heatless Curling Set
We’re big fans of Kitsch’s Satin Heatless Curling Set over here, and so are the almost 3,000 Amazon reviewers who have given it a five-star seal of approval. Just wrap your tresses around the satin curling rod, secure everything with the included satin scrunchies, and start counting sheep. Upon waking up and doing your “morning shed” rituals, you’ll be treated to salon-worthy curls.
Price upon publish date of this article: $12.79
Garnier Micellar Cleansing Water
A product that’s been reviewed almost 50,000 times (and purchased over 30,000 times in the past month) is, in most cases, one to trust. This is precisely the case for Garnier’s All-in-1 Micellar Cleansing Water, which spares you from having to rub at your face or using water to rinse off a cleanser. Garnier promises everything comes off after coming into contact with this mighty formula: from your longwear lipstick to other waterproof makeup picks. The best part? It will never, ever sting your eyes.
Price upon publish date of this article: $7.97
Sol de Janeiro Beija Flor Elasti-Cream Body Cream
Meet Sol de Janeiro’s Beija Flor Elasti-Cream Body Cream, which helps boost skin’s elasticity by harnessing the magic of cacay oil, plumping polypeptides, and lipid-replenishing squalane. The popular brand recommends warming up the cream between your hands, only to massage it into your skin (anywhere goes!) twice daily, using circular motions. You’ll not only fall in love with the effects but also Sol de Janeiro’s signature scent: the jasmine-, dragonfruit-, and vanilla-powered Cheirosa 68.
Price upon publish date of this article: $59.50
Supergoop Unseen Clear Face Sunscreen SPF 40
Sun protection is of utmost importance in any season, so don’t think you can skip out on the SPF once summer is over. With Supergoop’s Unseen Sunscreen for the face, you’ll be compelled to apply a layer of the stuff every single day like clockwork. Weightless, invisible, oil-free, and rich in antioxidants, it’s also friendly to makeup and swaps awkward forehead shine for a sophisticatedly matte finish.
Price upon publish date of this article: $30.40
Pattern Beauty Leave-In Conditioner
Tracee Ellis Ross’ hair care company for curly and natural hair types has a bestselling leave-in conditioner that can now be yours for over 30 percent off. It’s a blend of eight oils, as well as biotin, aloe, and honey — all of which come together to restore hair’s moisture in the long- and short-term. Other benefits to get excited for? Your curl pattern will look more defined, and the product will also work to detangle your hair while remedying breakage.
Price upon publish date of this article: $19.60
Revlon One-Step Volumizer Hair Dryer and Styler
Ease of use is this top-selling hair styling tool’s calling card, and it’s even in the name! One step is truly all it takes here to dry, smooth, and add volume to your hair — root area included. With its three speed and heat settings, hair-protecting ceramic coating, and even heat distribution, you’ll be getting everything you’ve always needed from a hair styler in one easy-to-hold package. “This thing took me 8 minutes,” says one Amazon reviewer who reports having thick and long hair. “I naturally assumed, upon finishing, that I had entered some sort of Amazon-created beauty time warp.” Spoiler alert: It wasn’t a time warp. The Revlon One-Step Volumizer Hair Dryer and Styler is just that good.
Price upon publish date of this article: $27.50
HigherDose Red Light Therapy Face Mask
LED face masks are perennial darlings on social media, but they aren’t only good for a selfie or two.
This top performer from HigherDose helps you reap the rewards of 66 bulbs that deliver red and near-infrared light straight to your face: soothing redness, cutting back on fine lines, and increasing the efficacy of the skin care topicals already part of your self-care rituals. Because this mask is cordless, you can easily don it while doing household chores, reading, or catching up on your favorite show — a true win for multitasking.
Price upon publish date of this article: $279.20
Virtue Healing Oil
In a recent Instagram promo video, Vanessa Hudgens praised Virtue’s Healing Oil as a one-stop shop for reversing damage done to hair by overstyling it, weighing it down with extensions, and more. “This bottle has saved me,” she says at one point, and although this might sound like PR speak, we’d be remiss not to emphasize the product’s true value in your hair care routine. Fast-absorbing and bypassing greasiness altogether, the oil needs to be applied like a leave-in treatment on damp or dry hair before styling. Greater shine is the first thing you’ll witness, followed by softness and an overall healthier, more hydrated look. Don’t forget to shake the bottle to activate its potent contents!
Price upon publish date of this article: $32.20
Goop Beauty Eye Masks for Puffy Eyes
Can’t stop waking up with puffy eyes, no matter how much zzzs you’re getting? Gwyneth Paltrow’s Goop is coming to the rescue. Its under-eye patches specifically are designed to brighten, firm, and sooth the region with consistent use: ultimately resulting in an improvement in the looks of your dark circles, wrinkles, sagging, and other less-than-ideal skin conditions. The package comes with 30 eye masks inside, which means it’s good for at least a few weeks of daily application (after which you’ll be tempted to repurchase).
Price upon publish date of this article: $87.50
Nutrafol Women’s Hair Growth Supplements
Wellness influencers can’t stop raving about Nutrafol’s supplements for hair growth, and this dietary supplement (what the brand calls its “Hair Growth Nutraceutical”) lives up to all the hype. A physician-backed formula for women ages 18-44, it targets the leading causes of hair thinning (think stress, gaps in nutrition, hormone fluctuations, and the like) to improve the growth rate and strength of hair in as little as three to six months. The heavy-hitting ingredients behind all this? Ashwagandha, peptides, an ultra-concentrated form of vitamin E, hyaluronic acid, and beyond.
Price upon publish date of this article: $131
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara
As the proud owner of this exact Lancôme mascara, which also made it onto our roundup of the very best Lancôme beauty products, I can safely say it’s been making my lashes nothing short of stunning. One or two swipes is all it takes to notice an increase in lift, volume, and darkness, and the fact that this “Amazon’s Choice” buy is waterproof means it’s much harder to smudge than comparable mascaras (you’ll also be avoiding all signs of clumping). Your forecast for October? Gorgeous, dramatic, and fanned-out lashes — all for only $21.
Price upon publish date of this article: $21
What is Amazon Prime Big Deal Days?
Amazon Prime Big Deal Days is the mega retailer’s fall Prime Day sales event — promising millions of deals, some of them with the lowest prices seen to date, on everything from editor-loved hair styling tools to celebrity-endorsed makeup wipes. Like July’s Prime Day, it lasts just 48 hours (this year, the sales extravaganza happens on October 7-8). Amazon Prime Day only comes around twice per year, so you won’t be able to enjoy sales this snag-worthy until next summer. Think of Prime Big Deal Days as an early Black Friday on the trending beauty buys that you’ve already bookmarked. That being said, things tend to sell out fast, so be sure to shop early for your best chances at snagging the It-products flooding your FYP as we speak.
Do I Need to Be a Prime Member to Shop Amazon October Prime Day?
Yes, it’s the only way to access all the limited-time deals and perks during Prime Big Deal Days. Although anyone can shop Amazon’s flash deals year-round, Prime Day shopping events are available exclusively to Prime members, along with two-day shipping and free delivery. Luckily, you can still sign up for a membership during Prime Day. Simply enroll in a free Amazon Prime trial here, which lasts for 30 days (and, if you’re a movie-slash-TV buff, also comes with the added benefit of a complimentary Prime Video subscription).
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on not-to-miss Amazon sales and trending beauty products.