Paris, the world’s leading beauty brand, ushers in the warmth and radiance of the season with the launch of its first-ever Diwali campaign in India, “Mujh Mein Hai Diwali.” Fronted by global brand spokesperson Alia Bhatt, along with her childhood friends Akansha Ranjan Kapoor and Anushka Ranjan, the campaign celebrates the spirit of Diwali through the lens of sisterhood, nostalgia, and self-worth.
Alia Bhatt fronts L’Oréal Paris’ first-ever Diwali campaign with childhood friends Akansha Ranjan Kapoor and Anushka Ranjan
“Mujh Mein Hai Diwali” captures the unique glow of the festival – not just the sparkle of lights but the radiance that comes from within. Set against the backdrop of cherished festive traditions, the film highlights the beauty of authentic relationships between women and the joy of coming together in celebration. It underlines the L’Oréal Paris belief that “Because You’re Worth It” – a woman’s worth shines not only in her accomplishments but in the warmth, she brings to those around her. This spirit is amplified through the evocative lyrics penned by Prasoon Joshi, which frame the narrative with cultural resonance, and the original music composed by Sneha Khanwalkar, whose vibrant score captures the nostalgia and warmth of Diwali.
The film brings alive memories of childhood Diwali celebrations, the bonds of sisterhood, and the thoughtful gestures that make Diwali special. From sharing sweets and laughter to exchanging meaningful gifts, Alia and her friends embody the spirit of women who become the light in each other’s lives. This message is seamlessly tied to L’Oréal Paris’ festive offering: the L’Oreal Paris gift boxes as the perfect beauty gifting essential and the Infallible Laque Resistance lipstick range highlighted as a bold, long-lasting choice for the season’s celebrations.
Speaking about the film, Dario Zizzi, General Manager L’Oréal Paris India, added, “With Mujh Mein Hai Diwali, we’re proud to present a film that celebrates not only the festive season but also the relationships and self-worth that lie at its heart. This is our first festive film in India, and we’re delighted to do so with a story that feels authentic and resonates deeply with our consumers.”
Adding a distinctive dimension to the campaign is its all-female creative powerhouse that has shaped the story with authenticity and sensitivity. Directed by Shirsha Guha Thakurta and produced by Ramya Rao, the film’s rich and evocative visual world is crafted by set designer Meenal Agarwal. The soulful score by Sneha Khanwalkar is beautifully rendered by the talented singer Harjot Kaur, while Prasoon Joshi’s guidance shaped not just the lyrics but also the film’s emotive storytelling.
Prasoon Joshi, Chief Creative Officer – McCann Worldgroup, said, “I have always believed that brands in India need more than functionality — they need a true cultural connect. With ‘Mujh Mein Hai Diwali’ (‘Diwali resides within us all’), I wanted to bring that belief alive. The idea poetically reflects the power of inner radiance — that Diwali is not just an external celebration but a festival that lives within each of us. This campaign is close to the entire team’s heart as it celebrates the inner light every woman carries. Collaborating with Alia Bhatt, L’Oréal Paris, Shirsha Guha Thakurta -Director, Sneha Khanwalkar – Music Director, Harjot Kaur – Singer and our incredible team at McCann has been deeply fulfilling and I hope Mujh Mein Hai Diwali truly resonates with audiences.”
Sneha Khanwalkar, who has composed a special song for this film, remarks, “I’ve always had a special connection with Diwali – somehow driven inwards amidst all the outward noise. Finding the inner me – the connection to Prasoon Joshi’s words was immediate and visceral, expressed beautifully by Alia’s unmatched talent. Sung by Harjot Kaur and arrangements by Raja Rasaily, this has been an unforgettable experience.”
The film will premiere across L’Oréal Paris’ digital and social platforms in the run-up to Diwali, supported by a robust festive outreach that includes influencer-led conversations, digital storytelling, impact advertising and with music as an anchor to bring people together.
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