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    HomeFashionBeauty Lovers, Rejoice! October Prime Day Deals Have Arrived

    Beauty Lovers, Rejoice! October Prime Day Deals Have Arrived

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    It’s officially go time! After weeks of scoring early deals, Prime Big Deal Days are finally here—and trust us, this two-day Amazon Prime Day event (October 7-8) is not one to sit out. Now’s your chance to stock up on top picks and give your beauty routine a serious upgrade without breaking the bank. From best sellers in skin care and hair care to high-performance face serums packed with Peptide and anti-aging benefits, the markdowns are major.

    The best Prime Day beauty deals span every category: makeup must-haves, cult-favorite devices, and self-care staples all made the cut. Whether you’re eyeing a glow-boosting serum or looking to refresh your hair-care lineup, shoppers are cleaning house—and saving big while they’re at it. Yes, the massive sale includes everything from home finds to clothing deals, but navigating it all can be… a lot.

    That’s where we come in. We’ve been combing through Amazon’s Prime Day deals to bring you only the top-tier picks worth adding to cart. Consider it your shortcut to beauty savings bliss.

    Vogue’s Guide to the Best Amazon Prime Day Beauty Deals:

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    We’ve been updating this list with our favorite beauty products on sale since the summer, making this a comprehensive list of our editors’ favorite Prime Day picks. And, here’s the beauty of it (so to speak): If you see something that catches your eye and you’re an Amazon Prime member, you can take advantage of lightning-fast Prime shipping and have the item at your door within days. That’s all the better for parched skin that needs an instant hyaluronic-acid fix, or hair that needs a quick, wash-free zhuzh after the gym.

    If you’re at a loss for what to add to cart this October Prime Day, stop sifting through hundreds of pages and use the guide below to find the actual best Prime Day sales on items for every aspect of your beauty and wellness regimen—and keep checking back. There’s plenty more to come!


    The Best Prime Day Beauty Deals, By Category

    Sometimes you want to idly browse the deals while that magnesium mocktail kicks in, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below.


    Prime Day Skin-Care Deals—Up to 50% Off

    Prime Day sales make a spa’s worth of skincare products available with a steal. Whether you’re looking for a boost of moisture, speedier cellular turnover, or creams and serums that will keep your skin soft and dewy all fall, chances are, this sale will have it. At the moment, the Neutrogena Water Cream that Murden smooths on for a quick hyaluronic acid fix is on sale for 50% off. And, RoC’s Retinol Correxion Line-Smoothing Eye Cream—a drugstore gem that Vogue editors and dermatologists wholeheartedly (and bright-eyed-ly) endorse—is 34% off. Meanwhile, Caudalie’s brightening serum and La-Roche Posay’s purifying cleanser are both French pharmacy favorites available at a fraction of the cost. In short, now is the time to glow up and save.

    Neutrogena

    Hydro Boost Water Gel with Hyaluronic Acid

    This drugstore favorite face moisturizer checks off several boxes—lightweight, highly moisturizing, and entirely non-comedogenic. Like a cold class of water for dry skin, board-certified dermatologist Dr. Jessie Cheung previously described this gel cream as “pure hydration,” thanks to its hyaluronic acid and glycerin-packed formula. Plus, this pick feels cooling and refreshing upon instant contact with your complexion.

    RoC

    Retinol Correxion Eye Cream

    Made to brighten, depuff, and smooth away fine lines on under eyes—what doesn’t RoC’s drugstore gem do? Plus, it’s cosigned by the pros for its accessible price point and potent formula. “The formula comprises retinol, glycerin, vitamin E, and vitamin B5 to reduce dark circles and deliver an immediate boost to the skin by adding moisture. With continuous use, you should see improvement in fine lines and dark circles around the eye,” Corey L. Hartman, MD, a board-certified dermatologist previously told Vogue.

    Caudalie

    Vinoperfect Brightening Dark Spot Serum

    French pharmacy superstar Caudalie is beloved by Vogue editors and actual French pharmacists alike. The brand’s Vinoperfect serum is ideal for sensitive skin, and acts a non-irritating vitamin C alternative. Dark spots, be gone! Vogue’s Irene Kim is in a committed relationship with this brightening serum, noting she’s been buying it since high school and will never stop using it. Plus, French pharmacist Natacha Bonjout uses this pick in her own skincare routine.

    La Roche-Posay

    Toleriane Purifying Foaming Facial Cleanser

    La Roche-Posay’s Toleriane purifying cleanser is one of the most beloved face washes on the market—often recommended by the industry’s leading dermatologists. Board-certified dermatologist Dr. Lauren Penzi names it a solid option for those with combination skin. Vogue’s beauty shopping writer Conçetta Ciarlo agrees, using this pick as her daily cleanser thanks to it’s non-comedogenic formula. There’s a smidgen of niacinamide in it, but it never leaves skin feeling tight.

    Prime Day Makeup Deals—Up to 25% Off

    Like the crisp white shirt or little black dress of one’s beauty bag, a mascara that lengthens lashes to vertiginous heights is a perennial must—especially when it’s on sale. Kendall Jenner has said that wearing L’Oréal Paris’s Panorama Mascara added grist to the rumor mill, making followers assume she was wearing falsies. (She wasn’t.) Plus, the brand’s glowy face lotion is her trick for a glowing complexion. Meanwhile, Revlon’s Colorstay lipstick—also on sale—is a Vogue editor’s secret for budge-proof color that packs a pigmented punch. With built-in primer, the soft matte formula stays on for up to eight hours, without drying out the lips. And while we’re talking about long-wear looks, Stila’s cul-classic eyeliner is 15% off.

    L’Oréal

    Voluminous Panorama Mascara

    For major volume at a drugstore price, L’Oreal’s 2024 mascara launch packs a punch. The mascara has a tapered nylon brush, ideal for building and coating each lash for for a more defined look. Plus, the formula ophthalmologist-tested formula also suits sensitive eyes and contact lens wearers. With its lightweight formula, anyone can enjoy a dramatic lash sans clump.

    Revlon

    ColorStay Suede Ink Lipstick

    Looking for a lipstick that won’t go anywhere? Revlon’s color stay will do the trick—and it’s a win for any matte lipstick lovers out there. As you may have guessed, this pick does just as the name implies. The built-in primer helps to keep lip color from drying out for up to eight hours (enough to get you through an entire workday with no touch-ups). Plus, the formula is vegan, and fends off dryness with vitamin E as its star ingredient.

    L’Oréal

    It may not look like a staple of A-listers. Still, L’Oréal’s True Match Lumi Glotion is responsible for Eva Longoria and Kendall Jenner’s sun-kissed skin—Longoria, in particular, considers this pick a key product to achieving luminous, even-toned skin for her “hottest mom” routine. The formula is infused with glycerin and shea butter, lending an immediate sheen to the skin. The five shades allow for versatility—whether you want to use this as a primer, skin tint, or contour, the choice is yours.

    Stila

    Stay All Day Waterproof Liquid Eye Liner

    With an impressive 31,000+ glowing reviews on Amazon, this jet black waterproof eyeliner pen has been winning over cat-eye aficionados for nearly 15 years. Its precision felt-tip pen allows for effortless application whether you prefer a bold eye or subtle flick.. Plus, Vogue’s associate commerce producer Fred Sahai has been using this liner since her angsty teen years. “This is the only eyeliner I’ve used for years, and it never budges,” Sahai previously waxed poetic.

    Prime Day Hair-Care Deals—Up to 13% Off

    The best Prime Day hair-care deals make it easier (not to mention, more affordable) to tame flyaways, skate by while skipping wash day, and more—all with a polished coif. Case in point, R+Co’s Dart Pomade Stick sculpts and polishes while smoothing away any rough or staticky ends. One of Vogue’s favorite post-styler treatments for shiny, glossy hair sans grease, it’s on sale alongside IGK’s hardworking dry shampoo, which uses antioxidant-packed matcha to strengthen the hair and scalp while sopping up excess oil. Plus, Color Wow’s Dream Coat makes lengths instantly shiny, while protecting against heat damage, while Kenra’s texture spray imparts gentle hold.

    R+Co

    For lots of flyaways and frizz with no time to tame, R+CO’s pomade stick makes matters as easy as possible. Just glide the stick along your slicked back bun, ponytail, or even at the roots when you’re wearing your hair down. Fear not—this isn’t sticky or greasy at all, but there’s just enough give to keep stray hairs in place.

    IGK

    Direct Flight Dry Shampoo

    What if your morning matcha wasn’t just your go-to drink, but your dry shampoo too? Here, the superfood helps to absorb excess oil, while turmeric and charcoal powder work together to lift dirt and buildup. Together, your lengths will go from limp to voluminous in seconds.

    Color Wow

    Extra Strength Dream Coat Anti-Frizz Treatment

    Who doesn’t want ultra shiny hair? Color Wow’s viral Dream Coat spray makes it easy to achieve the look, imparting a high gloss finish when sprayed generously onto hair before a blowout. Celebrity hairstylist Chris Appelton has been known to douse his clients’ hair in this pick, before heat styling for a glass-like shine—and the clients in question just happen to be the likes of Kim Kardashian and Ariana Grande.

    Kenra Professional

    Platinum Dry Texture Spray 6

    For those looking to enhance their hair texture sans without intensive, Kenra’s texture spray is an excellent option—with over 7,000 glowing reviews for this very reason. This pick excels in imparting flexible hold to keep your style in place, and your hair feeling natural (AKA, no crunch). Tapioca starch adds gentle gentle dimension and movement, making it perfect for creating tousled styles or adding definition to waves and curls.

    Prime Day Devices Deals—Up to 15% Off

    Bringing an esthetician’s touch to the bathroom, the best Prime Day devices tend to skin concerns ranging from unwanted hair to dullness, sagging, and more. If you’re interested in silky, glassy skin at a discount, take heed: Ulike’s popular IPL device for laser hair removal at home is $60 off. Also on sale, the Age-R Ultra Tune from trusted K-beauty brand Medicube is a high-tech solution for tackling elasticity, fine lines, and wrinkles at home.

    Ulike

    The Ulike is one of the most popular IPL hair removal device options, boasting thousands of five-star reviews on Amazon. Over the years, there have been several iterations, but this newest version is particularly gentle on sensitive skin, making it suitable for most skin types. The device offers a ice cooling technology to prevent against a burning sensation while use. Plus, you can pick your intensity level, with five different options, allowing you to choose the one that works best for you, although the brand recommends starting with level one.

    Medicube

    A favorite amongst K-beauty devotees, this sleek tool pairs high-frequency energy with microcurrent technology to help sculpt and smooth the complexion. What makes it especially compelling is its safety for daily use (and doesn’t require a specific gel)—the calibrated frequencies are gentle enough to support skin elasticity without triggering irritation, meaning you can reach for it regularly to achieve cumulative, long-term results rather than reserving it only for occasional treatments.

    Medicube

    This sleek K-Beauty tool uses Electroporation (read: high-tech, needle-free wizardry) to help your serums dive deeper into the skin where they actually do something. With four customizable modes and a formula-friendly design that’s safe for all skin types, it’s surprisingly intuitive for something so futuristic. Clinical trials don’t lie either: Medicube reports it boosts ingredient absorption by a sky-rocketing 785%. Oh, and it’s gentle enough to use every single day.

    Vogue senior beauty writer Kiana Murden using the Medicube Age-R Booster Pro.

    Video: Courtesy of Ingu Chen

    Prime Day Wellness Deals—Up to 37% Off

    If you’re looking to revamp your wellness routine, it’s good for peace of mind (and for your bottom line) to browse the best Prime Day wellness deals. For instance, Vogue editors have found that the best weighted vests can drastically improve one’s cardio fitness, and Zelus’s iteration—which comes with weights from six to 30 pounds—is nearly half off. For wellness off the walking trails, Levoit’s Humidifier—on sale now—is designed to fill rooms with soothing (never overbearing) humidity. It can also be used as a calming aroma diffuser.

    Zelus

    “Walking in a weighted vest adds additional resistance and increases the intensity of your workout without needing to change the pace or length of your walk,” Holly Haywood, lead instructor at Third Space Soho, previously told Vogue. So more bang for the same buck? I’m listening. “This can help improve cardiovascular fitness as well as muscular endurance,” she continues. “It can also have positive effects on bone density (similar to resistance training), which is especially important as we get older.”

    Levoit

    Smart Warm and Cool Mist Air Humidifier

    Levoit humidifier is one of those gadgets that quietly makes a big difference at home. Whether you’re dealing with dry winter air or just want a little extra comfort, it’s got you covered with both warm and cool mist options. The best part? It’s smart—literally. You can control it with your phone or even ask Alexa or Google to adjust the settings for you. The large tank means fewer refills, and the built-in humidity sensor takes the guesswork out of keeping your space just right.

    Dyson

    Purifier Humidify+Cool PH03

    When seeking to enhance the quality of self-care, consider incorporating an air purifier into the mix. L. James Lo, Ph.D., a professor of architectural engineering at Drexel University who studies the health effects of indoor ventilation, says air purifiers can help. “An air purifier removes particles, and aerosolized viral droplets are very small particles,” Dr. Lo previously said. Given that Dyson is the crème de la crème of all things appliances and hair tools.

    ProHealth Longevity

    Longevity NADH Pro Supplement

    For mood, memory, energy, and focus support, these lozenges taste like lemon and easily dissolve under your tongue. It uses NADH—NAD+ is an oxidized form of nicotinamide adenine whereas NADH is a reduced form of nicotinamide adenine, meaning it gains the electron lost by NAD+— which is able to enter the cell via the membrane. Early research found that there is promise with oral NADH for treating chronic fatigue syndrome.



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