James Bond may have a license to kill, but Amazon Prime Video seemed reluctant to highlight that fact, removing the character’s iconic Walther PPK pistol from a series of posters released to mark James Bond Day on October 5.
After the streamer released a series of posters commemorating each movie in the 007 franchise, fans noticed something missing, specifically the famous spy’s weapon. This included posters of Sean Connery’s Dr. No and Pierce Brosnan’s Goldeneye, in which the gun was literally airbrushed from the original image. Other images were cropped as to not show the firearm.
This led to backlash and mocking online, with many calling out the streamer and sharing their fears for the future of the Bond franchise under Amazon MGM Studios.
“They photoshopped all the guns out of the James Bond movie thumbnails. Just in case you still had hope for Amazon being in charge of the franchise,” wrote one X user.
New poster art for the James Bond movies by Amazon, and as you can see with some of them, they used pics of Bond holding a gun but removed the gun (particularly Dr No, Octopussy and Goldeneye) …..what absolute wet wipes! pic.twitter.com/SEew4llVFF
— Minty Comedic Arts (@MintComedicArts) October 3, 2025
“New poster art for the James Bond movies by Amazon, and as you can see with some of them, they used pics of Bond holding a gun but removed the gun (particularly Dr No, Octopussy and Goldeneye) …..what absolute wet wipes!” said another.
Rivals actor Rufus Jones noticed the new postes make it look like Connery and Brosnan are making an offensive hand gesture. “Amazon have removed the guns from their Bond posters, giving the tantalising impression that Sean Connery and Pierce Brosnan think you’re a wanker,” he quipped.
Amazon have removed the guns from their Bond posters, giving the tantalising impression that Sean Connery and Pierce Brosnan think you’re a wanker. pic.twitter.com/tyjMVD1mit
— rufus jones (@rufusjones1) October 3, 2025
“Notice in these Amazon #JamesBond digital posters they’ve removed all the guns and given awkward poses? Welcome to a world where promoting James Bond 007 needs to be done without his sidearm,” another added.
Notice in these Amazon #JamesBond digital posters they’ve removed all the guns and given awkward poses?
Welcome to a world where promoting James Bond 007 needs to be done without his sidearm. pic.twitter.com/3NGkxXShcn
— Chris (@GelNerd) October 2, 2025
“That’s ridiculous, we can already get a good idea of what direction the franchise will take in Amazon’s hands,” said one commenter.
🚨 Amazon just removed guns from James Bond posters on Prime Video — erasing the iconic Walther PPK from classic 007 imagery.
Bond without his gun is like Batman without his cape — you’ve stripped away the very symbol of who he is. pic.twitter.com/JIoq8Y0iWH
— Jake (@JakeCan72) October 5, 2025
Amazon removing the guns from the James Bond posters when the logo is a gun and the whole franchise is about a guy going pew pew at the beginning of every movie is… definitely something https://t.co/08vS66PvNA
— Ahmed Raafat (@TheAhmedRaafat) October 4, 2025
“As if you needed any confirmation that Amazon is going to ruin what’s left of the Bond franchise…” another added.
Others had fun with the strange choice, with one fan writing, “Just being disarming, darling.”
“Just being disarming, darling”https://t.co/41P6Tkg2PK pic.twitter.com/KQQYif7d0q
— MI6 HQ (@jamesbondlive) October 3, 2025
Missed opportunity to showcase some Q gadgets tbh… https://t.co/w4kVXy9mqN pic.twitter.com/57LjIwWi1I
— Sean Longmore (@ThatTallGinger) October 3, 2025
Prime Video changed the posters over the weekend following the backlash. According to Deadline, the gunless artwork has been replaced by stills from the Ian Fleming spy movies. However, the shots still don’t show any with the character brandishing a firearm.
Almost, Amazon. Almost… pic.twitter.com/2uZFvfPlsH
— DoubleOKevin (@KevBot_007) October 5, 2025