Minnie Rose, the luxury cashmere brand, is collaborating with Zibby Media, opening a pop-up bookstore inside the Minnie Rose flagship at 1019 Lexington Avenue in Manhattan. The pop-up bookstore will take place from Oct. 14 through Jan. 15.
The boutique will feature Minnie Rose’s newest collections alongside books curated by Zibby Owens, founder of Zibby Media. When the devastating fires struck Los Angeles’ Pacific Palisades neighborhood, where Owens owns a bookstore, Lisa Shaller-Goldberg, founder of Minnie Rose, and her team stepped in to provide comfort, donating sweaters to families in need.
The pop-up will start off with a lunchtime event on Oct. 14 with New York Times bestselling author duo Penn and Kim Holderness, followed by a celebratory launch party from 6 p.m. to 8 p.m., bringing together authors, tastemakers, and media and an evening of books, fashion and conversation. During the event, Minnie Rose will introduce its limited-edition Zibby x Minnie Rose sweater, a hand-stitched cotton/cashmere blend featuring “Totally Booked” on the front and a rose motif on the back.
Zibby Owens in the Zibby x Minnie Rose sweater.
Courtesy of Minnie Rose
“Fashion and books both tell stories,” said Shaller-Goldberg. “At a time when loneliness feels like an epidemic, I want this pop-up to be a place where women can shop, sip wine, relax and kibbutz — a space of style, stories, and belonging.”
On Nov. 12 from 5 p.m. to 6 p.m., Minnie Rose and Zibby Media will cohost a special reception with acclaimed Israeli author, journalist and activist Lihi Lapid, who is releasing her book, “I Wanted to Be Wonderful.”
“Books create community in the same way fashion does — by sparking joy, conversation and connection,” said Owens, founder of Zibby Media. “I’m thrilled to bring our community, including many authors, into Minnie Rose, where people can peruse our creatively curated titles, discover new titles and delight in delicious fabrics and finely made fashion items. Our collaboration celebrates our professional and personal commitment to improving people’s lives in ways big and small.”
Throughout the three-month collaboration, Minnie Rose will host book club gatherings, podcast recordings, author signings and literary salons, among other events.
Other authors participating are Alyssa Sheinmel (Nov. 19), Jennifer Breheny Wallace (Dec. 4), Tracy Dobmeier and Wendy Katzman (Dec. 9), and Marisa Kashino, among others.
Minnie Rose will also spotlight its Shalom Sweater Project, with proceeds supporting organizations aligned with Minnie Rose’s philanthropic mission.