Lacoste creative director Pelagia Kolotouros continued to chip away at the boundary between the French brand’s sports lifestyle identity and a more high fashion approach.
For spring, the locker room was the inspiration behind her collection and doubled as a metaphor for what she’s been doing, broadly an attractive blend of the elegance of yore, even in physical activities, and the athleisure of more recent times.
The goal here remains building the brand up to a be cornerstone of the fashion sports space, and Kolotouros is navigating this with a careful hand toward cuts and fabrications to keep things accessible — in all senses.
Case in point: “Maybe it’s a new version of a track suit but it still resonates with the consumer because it’s not out of the wheelhouse of Lacoste,” she said backstage.
Several appeared in the show, such as the bottle green set that appeared midway in the lineup, with a roomy cut and gathered waist offset by softly tailored proportions, or a putty-colored option with an oversize A-line that made it more graphic than sporty.
Details and textures delved deeper into the locker room inspiration with crew necks widened as if regularly pulled over the head without care; and wet-effect nylon or organza evoking steam to instil notions of sensuality to dresses, tops and even jackets. Paired with sportier outer layers, it hit the sport-meets-fashion spot.
Color play remains a constant under Kolotouros’ tenure and this season was no exception, with a palette of clay oranges; new takes on its signature green, this time a lush grassy tone; a zingy blue she deemed a “performance color,” and lighter tones that hit a minimal contemporary vibe.
How the match plays out with consumers is yet to be decided, but in a season where breezy and polished realism has emerged as the name of the game, Kolotouros landed another solid point.