Morjas is ready to expand its footprint in the U.S.

Founded in Stockholm by Henrik Berg in 2017, the Swedish footwear brand has inked a wholesale partnership with Nordstrom. The deal marks the brand’s first physical presence in a U.S. retailer.

As part of the launch, Morjas now offers a curated assortment of its handmade shoes on Nordstrom.com and in four select Nordstrom locations nationwide, including the retailer’s flagship in NYC; Michigan Avenue in Chicago, Ill.; Tysons Corner in McLean, Va.; and Stanford shopping center in Palo Alto, Calif.

Berg noted that Nordstrom will carry an edited selection anchored in its cornerstone silhouettes, spanning boots, sneakers, lace-ups, and loafers. Within that, styles like the Penny Loafer, Ivy Loafer, and Oxfords will be key offerings at the retailer. Prices range from $290 to $500.

For Berg, the move into Nordstrom marks a “natural next chapter” for Morjas.

“Nordstrom has a heritage of pairing quality with service, which aligns naturally with us,” Berg told FN in an interview. “Their customer is curious, discerning, and values craftsmanship. Exactly the type of person we design for.”

As for if the company plans to grow wholesale in the U.S. after its new partnership with Nordstrom kicks off, the founder is taking a measured approach.

“We’re disciplined in how we grow,” Berg maintained. “From the start, it was clear that Nordstrom understands who we are and who our customer is. For us, wholesale is not about expanding quickly, but about building the right relationships that strengthen the brand over time.”

And for Jian DeLeon, men’s fashion director at Nordstrom, he noted that Morjas “hits the sweet spot” between modern design, exceptional value, and the kind of materials and details that have made it a favorite in the online menswear community.

“Building on Nordstrom’s heritage of knowing what makes great footwear, I couldn’t be more excited about the opportunity to bring it to our customers,” DeLeon noted.

Looking ahead, Berg is excited for what is coming up for the rest of 2025. “Of course, we’re eager to see how our increased presence is received and will follow that closely,” Berg added. “From a product perspective, this fall we’re refining both our men’s and women’s collections. There are new materials, updated shapes, and a few surprises in the pipeline that we look forward to unveiling in the coming weeks.”

This expansion comes as Morjas has been steadily growing the last few years. Earlier this year, the company launched women’s shoes for the first time with Annemiek Kessels serving as the division’s creative director. Berg remains the creative director for Morjas’s men’s collection.

In 2024, Morjas hosted its first New York City pop-up shop in what Berg told FN was a “big moment” for the company. The pop-up marked a big moment for the shoe brand after opening its first physical store in its hometown of Stockholm in 2023. The 990-sq.-ft. flagship dubbed “Casa Morjas,” has a home-like atmosphere and serves as the physical reflection of the brand’s Spanish and Swedish roots.