Limelight Lab Grown Diamonds, India’s largest lab-grown diamond brand, has launched a new campaign featuring brand ambassador Shilpa Shetty, showcasing Navarambh a curated bridal jewellery collection for modern brides.
Shilpa Shetty unveils Navarambh with limelight lab grown Diamonds and redefines bridal gifting
The campaign highlights the emotions of wedding gifting, presenting Navarambh as a meaningful gift for new beginnings. Housed in a keepsake box, the collection includes seven diamond jewellery pieces that are modern, elegant, and versatile, suitable for various milestones.
From Karwa Chauth dinners to Diwali celebrations and anniversaries, Navarambh offers bridal jewellery designed to be worn for both everyday and special occasions.
Speaking about the launch, Shilpa Shetty, brand ambassador and investor at Limelight Lab Grown Diamonds, said, “Navarambh is truly special! It is for the bride who carries a new vision and embraces every moment with grace and style. It’s jewellery that is timeless yet practical, a treasure she can adorn on multiple occasions, making it the perfect gift for the start of her new journey.”
Adding to this, Pooja Sheth Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said, “At Limelight, we believe in redefining the way jewellery is perceived and worn. With Navarambh, we wanted to create a collection that resonates with the aspirations of today’s bride versatile, elegant, and truly meaningful. It’s more than jewellery; it’s a celebration of her new beginnings. We believe this narrative will deeply resonate with today’s bride, who seeks jewellery that mirrors her individuality, celebrates her milestones, and goes beyond being locked away to truly become part of her life.”
Rupali Shrivastava, Chief Marketing Officer, Limelight Lab Grown Diamonds, added, “With Navarambh, we are rolling out one of our most extensive campaigns yet across digital platforms, print, television, and in-store experiences to ensure we reach brides and families at every touchpoint of their jewellery journey. The campaign film beautifully captures how Navarambh offers a practical solution for today’s bride.”
To make this festive season even more special, Limelight has also launched the Annual Bash, the most awaited sale of the year, featuring Flat 30% OFF on Diamond Value and 100% OFF on Making Charges across all stores. This ensures brides and families can celebrate Diwali with stunning jewellery that is both aspirational and attainable”
Navarambh is priced attractively starting at just Rs. 5.99 lakh, making it an aspirational yet practical choice for bridal gifting. The collection is now available across Limelight’s 50+ stores in 45+ cities.
Also Read : 5 Times Shilpa Shetty proved pink is her power colour
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