Johnston & Murphy has welcomed Peyton Manning as its brand ambassador.

The announcement comes with the release of Johnston & Murphy’s fall 2025 campaign, which stars the NFL champion looking back at some of the outfits he wore during his career.

In the first video, titled “Fashion Fumbles,” Manning is seen wearing footwear and apparel from the brand’s current collection while commenting on throwback pictures of him shown through a projector. For the second video, “Wall of Game,” Johnston & Murphy presents footwear and apparel as if they are Hall of Fame artifacts in Peyton’s collection.

“I’m very excited to officially partner with Johnston & Murphy,” Manning said in a statement. “J&M combines comfort and practicality with timeless and approachable looks, which is a seamless fit for my day-to-day style. Teaming up with them really feels like a perfect match.”

The ambassadorship announcement comes at a special time for Johnston & Murphy, which is celebrating its 175th anniversary in 2025.

“We are honored to announce Peyton Manning as our brand ambassador,” said Danny Ewoldsen, president of Johnston & Murphy. “Peyton has worn Johnston & Murphy for many years and this partnership is a nod to our shared values of authenticity, quality and confidence. We admire Peyton’s ability to always perform at the highest level and believe he is someone who will inspire our customers.”

The Peyton Manning campaign will be featured in all 127 Johnston & Murphy retail locations and 25 airport stores. It will include ads on ESPN, as well as digital and connected TV, and will be promoted on Meta and YouTube.

Along with the campaign and its fall 2025 collection, Johnston & Murphy is also launching its XC+TM Extreme Comfort collection, described as the company’s most innovative footwear comfort system. The styles featured a proprietary comfort technology and waterproof construction. The collection will be available at johnstonmurphy.com.