LONDON — “Outside of stage life, I’m just quite a lazy person. I like to feel comfortable and it’s the number-one thing for me, but I love good colors and fun materials.”

That’s pop star Zara Larsson talking about why she’s launching Main Rose, an intimates and apparel brand.

Her first collection drops on Oct. 15 with 30 styles made up of a variety of underwear and loungewear pieces.

“I am very picky when it comes to underwear and I always say this, but my dream outfit is just a pair of panties,” she said.

Larsson has designed mesh-style wired bras with matching underwear, cami tops, pants and long-sleeve T-shirts in shades of bright pink, brown, caramel, burgundy, black and white. Some of the thongs have a piece of silver metal holding the fabric together that gives the intimates a strong point of view — this is something she wants to build on for future collections. 

The Swedish musician behind hits such as “Symphony” and “Lush Life” also appears in the campaign shot by Brianna Capozzi, for which she bleached her eyebrows.

“Main Rose is something that’s bigger than me. My music is about me, but I want Main Rose to be something that can thrive and live outside of me,” Larsson said, adding that she doesn’t want her brand to be tied to her next single or album despite the worlds colliding.

“They inspire each other a lot and I want them to feed off of each other.”

Larsson is writing a new chapter in her life with Main Rose and the release of her new album, “Midnight Sun.”

“I’m owning my masters for my music and I feel like I’ve really stepped into the role of being a boss. Since two years ago, it’s like someone threw a cold glass of water in my face and I just realized that I have to plant the seed and come up with the idea then all these people around me can help me turn the vision into a reality,” she said.

According to a Grand View Research report, the global lingerie market size was valued at $88.3 billion in 2022 and it is projected to reach $141.8 billion by 2030, growing at a CAGR of 6.1 percent from 2023 to 2030.

The 27-year-old has high ambitions for Main Rose and she’s not the only pop star to turn her attention to fashion.

Larsson names Rihanna’s Savage x Fenty and Victoria Beckham’s brands as business moguls she looks up to.

She’s starting off by reaching her fans by incorporating Main Rose into her upcoming tours and team of dancers. She has 8.7 million followers on Instagram and 27.1 million monthly listeners on Spotify.

The debut collection ranges from size XS to XXL.

“I want to expand the sizes even more. It’s hard in the beginning because we are introducing new sizes for the bras next season [in 2026]. I also have so many friends in different shapes and sizes, so it would feel silly to have a brand that my friends can’t wear,” Larsson said.

Main Rose is about embracing womanhood and pleasure, which informed the brand’s name.

“[The name comes from me being] the main character in my life and everybody else should be the main character in their lives. And the rose is a classic flower that’s very romantic, but it has thorns with a little bit of an edge. It’s also quite visual,” Larsson explained.

Her pieces take their cues from nature with soft fabrications and bright hues yet she’s still injecting it with parts of her personality through the shades of pink, glitter and sparkle.

“It’s Scandinavian, but with a considered twist,” Larsson said.