Brooklyn and Nicola Peltz Beckham are the faces of Express’ new “Icons of Style” campaign, a project that marks the brand’s 45th anniversary and showcases its fall and holiday 2025 collections. The initiative revisits some of the retailer’s most recognizable styles, updating them for the next generation of shoppers, according to the brand.

Shot by the Morelli Brothers at Milk Studios in Los Angeles, the campaign features Brooklyn and Nicola as a couple rooted in fashion and culture. They married in 2022 and have since become regulars in front of the camera together.

“When I think of iconic style, it’s not just about the clothes, it’s about the way they make you feel. For me, fashion has always been a form of self-expression. That’s why I connected with the brand and the campaign, because when clothes make you feel confident, that’s always the best look,” Nicola Peltz Beckham said in a statement. “The moment I put on the faux leather pants at the campaign shoot, I knew this would be the perfect collaboration.”

For this project, the two were photographed in looks that span polished suiting, sequined statement pieces and everyday items.

“Great style should feel effortless. Express clothes are sharp, modern and easy to wear — and that’s what drew me to this collaboration,” Brooklyn said. “I would describe my style as modern, so I really gravitated toward the black and white plaid topcoat. It’s current and cool yet still classic.”

It is not the first time the pair has fronted a fashion campaign together. Earlier in 2025, Brooklyn and Nicola appeared in Moncler’s pre-fall collection rollout, lending their visibility to the luxury brand’s sharp outerwear and transitional designs.

For Express, the decision to feature the Beckhams during the holiday season underscores the brand’s emphasis on approachability while tapping into the cultural cachet of one of the most widely covered young couples in fashion today.

“Express is always right for right now, and Brooklyn and Nicola are the ‘It’ couple of the moment,” said Greg Scott, chief executive officer of Express, via statement. “They’re confident, effortless and iconic — both together and on their own. With ‘Icons of Style,’ we’re reinventing Express for a new generation in a way that feels bold, relevant and true to our heritage.”

The “Icons of Style” campaign also builds on Express’ “Dress to Express” platform, which centers personal style as part of the company’s broader cultural positioning. The campaign will be available across Express channels, including its website, stores, email, social media, paid advertising and streaming video.