“Thank you for the best night of my life,” Zach Bryan told the crowd on Saturday night (Sept. 27) at Michigan Stadium in Ann Arbor — which is saying something for a guy who’s had a lot of those during the past seven years.
The 27-song, nearly three-hour show, the 29-year-old country star’s last of 2025, made history on a couple of levels. It was the first-ever full-scale concert at the home of the Michigan Wolverines, known as the Big House, in its 98-year history. It’s also expected to be the largest ticketed concert ever in the U.S., breaking the mark of 110,905 set by country singer George Strait at Texas A&M’s King Field in College Station in June 2024.
An official attendance for Bryan’s show has not been announced, but concert organizers said it had sold more than 112,000 tickets after its Valentine’s Day on-sale sold out completely. Michigan Stadium has an official capacity of 107,601, but additional seating around the center-field stage — the same one Strait played on in Texas — made breaking the record seem entirely likely. The venue has also hosted up to 115,109 for a football game against Notre Dame during September of 2013, along with other events that have drawn more than 112,000.
Rest assured that setting a record was a big part of what Saturday’s show was about. Michigan Stadium has long been a holy grail of venues, with an administration that eschewed the idea of a concert on sacred football ground.
“Twenty, 30 years ago there was this, ‘We’re not gonna do that. It’s sacrilegious’ sort of thing,” Rob Rademacher, chief operating officer of Michigan Athletics, tells Billboard.
But as those figures — among them legendary Michigan football coach and athletic director Bo Schembechler — passed away, and a new era of revenue-sharing collegiate athletics took hold, university officials became more amenable to utilizing the stadium for other events, including outdoor hockey games and soccer matches.
Rademacher said the school began looking at concerts seriously during the early 2000s, and that “10 years ago we were right at the goal line” — reportedly for a Bob Seger concert — “and we got stuffed at fourth (down) and one. For a number of reasons it didn’t happen.”
The idea of the Bryan show was hatched last fall when Aware Records founder Gregg Latterman, now an educator and executive director of Michigan’s Zell Lurie Institute for Entrepreneurship at Michigan’s Ross School of Business, helped facilitate conversations between the school and AEG Presents. An initial desire to have Eminem christen the Big House for concerts did not work out, but AEG, Bryan’s regular promoter, put him in place for the event.
“Zach just wants to do really cool thing,” Rich Schaefer, AEG president of global touring, says. “Coming to Michigan, taking a swing at the (Strait record) was number one on the list. We couldn’t figure out a better place to do it than here.”
Michigan’s Rademacher acknowledged that “we needed to make sure the first (concert) was big. That was really what was driving the conversation from our end. We needed a sellout. We wanted to set a record. They brought in Zach.”
While the school suggested a summer play, AEG insisted on staging the concert during the fall semester, when students would be on campus to help bolster ticket sales.
“It was really more important to sell it out and break the record than it was to make a lot of money,” said Schaefer, noting that some 76,000 tickets were priced under $50 to make them more affordable to students. Interestingly, he added, those were the tickets that sold out first, mostly during a pre-sale for students and season ticket holders, while the more expensive seats moved during the regular on-sale.
Tickets for the show were purchased in all 50 U.S. states, according to AEG. It was the 16th and final show for Bryant — a light but eventful year that included headlining the Stagecoach festival during April, concerts in London and Dublin, Ireland and three sold-out shows at MetLife Stadium in East Rutherford, N.J.
The smooth-running event in Ann Arbor played like a mini-festival, with six acts — including hand-picked Bryan favorites John Mayer and Ryan Bingham & the Texas Gentlemen — providing nearly seven hours of music, ending with a full fireworks display as Bryan and his band romped through a lengthy encore rendition of “Revival.”
As the formal announcement of the attendance record looms, here are the most memorable moments from another historic win at the Big House.
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‘Overtime’ to ‘Quittin’ Time’
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}Those two songs bookended Bryan’s main set, as he and his nearly 20-member band romped through more than two dozen songs from his five studio albums and multiple EPs (another, With Heaven on Top, is due out in January). It’s a repertoire that’s charted in both rock and country, and ran from his first single — the five-times platinum “Heading South” — to this year’s “River Washed Hair” and Kings of Leon collaboration “Bowery.” In between were favorites such as “Burn, Burn, Burn,” “Open the Gate,” “God Speed” and “28.”
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Go Blue!
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}Bryan made a couple key nods to the Michigan Wolverines, the main residents at the stadium. His walk-on music was The Killers‘ “Mr. Brightside,” which has become a ritual played every quarter of a Michigan home game. He also sported a Michigan football jersey with the number two, worn by the team’s Heisman Award-winning defensive backfield star Charles Woodson between 1995-97 — although the shirt had Bryan’s name printed on it. Fans responded with local traditions of their own, including the Wave, sing the hook line to The White Stripes‘ “Seven Nation Army” and chanting for Detroit Lions quarterback Jared Goff, which has become routine at other area concerts and sporting events.
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Wearing the Mitten
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}Bryan made sure his Mitten State fans knew that he knew exactly where he was throughout the show, with frequent shout-outs both in-between and during songs. He changed the lyrics of “28” and “Boys of Faith” to include localized references and, while introducing “Starved” he recalled playing it almost three years ago to the day at the Fillmore Detroit before less than 3,000 people. “Things have changed since then,” Bryan understated. “It felt wrong not to play it tonight.”
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Moments With John Mayer
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}A Mayer guest appearance was fully expected and indeed transpired 12 songs into the show, when the Dead & Company member joined Bryan for the Grateful Dead‘s “Friend of the Devil,” the first time Bryan has performed it publicly.
“This s one of my favorite songs; I’m gonna try not to ruin it,” Bryan said before the performance.
Mayer highlighted the tune with his usual brand of guitar heroics and did the same on the following “Better Days,” The Great American Bar Scene track he guests on. The two embraced warmly and presented a real mutual admiration society throughout the night; during his hour-long set Mayer saluted Bryan as “The guy right now, and you’re all here for that reason and I’m here for that treason. Congrats Zach; I’m so proud to be part of this.”
Bryan, in turn, told the crowd during his set “how embarrassing it is to go on after Ryan Bingham and John Mayer… I can’t believe I live in a world where they go on before me.”
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Surprise Drive
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}The War and Treaty, which recreated their guest appearance on Bryan’s “Hey Driver,” was the night’s true surprise — and was, in fact added to Bryan’s set only earlier on the day of the show. The married music makers started their career in Albion, Mich. — not too far west of Ann Arbor — and recorded “Hey Driver” for Bryan’s self-titled 2023 album. Bryan gave Michael and Tanya Trotter plenty of room to shine during the song, including plenty of piano vamping by Michael, who closed with an impassioned delivery of the song’s last line.
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Aw Shucks…
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}Bryan’s down-home charm was on display throughout the night and translated as genuine even in the enormous setting. “I never dreamed I’d play in front of this many people,” the singer noted early on. “Every time I look out in the crowd I’m, like, ‘We do not deserve to be here, man…’ This might be the craziest thing I’ve ever done.” He was characteristically self-effacing throughout, introducing songs with comments such as, “I hope you guys don’t hate it” and, before “Something in the Orange”: “I’m not trying to impress anyone on a Saturday night, but if I play this I don’t think you guys’ll kill me.” And if fans took a shot every time Bryan thanked them or said he loved them, there would not have been a sober soul in the stadium.
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Good Son
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}Bryan slipped “Sweet DeAnn” from his 2019 debut album into a late-show slot between “Heading South” and “Quittin’ Time,” which usually run together. He introduced it as, “A song I wrote for my mom,” expressing his thanks and love before starting the quiet tune.
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A Sea of Playful Boos: ‘Whoops’
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}Bryan’s only misstep was introducing one of his band members as being “from the great state of O-Hi-O,” whose Ohio State Buckeyes are the mortal enemy rival of the Michigan Wolverines. A sea of boos reigned on him, to which a grinning Bryant responded, “Whoops…”
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Onward…
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}Prior to Saturday’s show, Bryan posted a social media message cryptically referencing, “the worst and best few years of my life, and ready for the chapter to end. gotta go make music fun for myself again” — although he made gave no indication of such angst on stage. He added in the past that, “Each day I pray people understand I will never regret a thing and I am proud of myself, my family and my friends. there could be a million a—holes who have never had a unique thought in their life preaching a million pounds of negativity and bullshit and it wouldn’t be worth a single soul who’s found strength n [sic] shelter in true song writing and good live performances…Have a good day guys, god speed.”