Liberty General Insurance Ltd. has launched a new brand campaign featuring actor Jaideep Ahlawat. Running from September to December 2025, the campaign focuses on road rage, emphasizing that safety and peace of mind should come before anger on the road.
Jaideep Ahlawat delivers powerful message against road rage in brand film
The campaign goes beyond raising awareness about road rage, highlighting everyday situations that millions of drivers face. Small triggers—like an abrupt stop, a wrong turn, or an impatient honk—can quickly escalate into conflict. By presenting these moments with a humorous yet meaningful approach, the film shows that it’s possible to stay calm when one feels secure. Insurance plays an important role by providing assurance that unexpected incidents can be managed. This approach reinforces Liberty General Insurance’s brand promise: being a reliable partner for customers in challenging situations.
Speaking on the launch of the campaign, Mr. Jayesh Khatri, President & Head Retail Distribution & Marketing, Liberty General Insurance Ltd. said, “Road safety is everyone’s responsibility, and in a country like India where accidents and road rage incidents are frequent, insurance plays a critical role in ensuring protection and peace of mind. This campaign uses everyday situations to remind people that staying calm is not only wiser, but also easier when you know you are backed by the right insurance partner. At Liberty, we see ourselves as more than an insurer—we are a brand that stands for trust, responsibility, and meaningful engagement with our customers and partners. Our focus has always been on building long-term relationships and creating a sense of confidence that stays with people through life’s uncertainties.”
Jaideep Ahlawat’s presence strengthens the campaign’s message, while a network of regional influencers will help reach audiences across India. By involving diverse voices, Liberty General Insurance aims to make the message widely relatable, creating a meaningful impact both culturally and digitally.
The campaign has been created and executed by Wondrlab.
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