The week after relaunching her brand, G. Label, as Gwyn, Gwyneth Paltrow is showing us exactly who her customer is: herself. Paltrow touched down in Milan ahead of spring 2026 fashion week in an outfit equal parts populist and fashion-forward.

The wellness guru opted for a spring suit, leaving the Milanese airport in pieces from Gwyn: a $395 white long-sleeve cowl-neck top and a more androgynous black blazer for $895. Paltrow shook up the look with her bottoms, trading traditional slacks for a pair of belted capris that fell just below the knee.

While not everyone may be keen to incorporate Paltrow’s controversial suiting choice into their own wardrobe, her accessories were far more mainstream. She added a pair of geometric cat-eye sunglasses, black loafers, and a few rings. But her choice of bag was the real surprise: Instead of her stealth wealth staples, Paltrow opted for a loud-and-proud sky blue Goyard tote that appeared to be monogrammed with her initials, G.P.F.: Gwyneth Paltrow Falchuk.

Perhaps that’s the Gwyn model that Paltrow is aiming for: elevated basics and bold styling choices mixed with popular luxury staples that many women aspire to own. We’re curious to see what this rebrand has in store for Paltrow’s own style.