LONDON — Michael Kors is revamping its London presence with the opening of a new flagship at 187-191 Regent Street, unveiling a fresh take.
Spanning two floors, the shop will carry women’s ready-to-wear, handbags, small leather goods, footwear and men’s accessories.
The store has a stripped back interior and is designed to put the focus on product and reflect a more relaxed version of luxury.
Designed to offer shoppers a relaxed and inviting environment, the store’s interiors feature a neutral color palette, natural textures with polished marble finishes and wooden floors.
Michael Kors‘ new Regent Street flagship store.
CLOUD 9 PHOTOGRAPHY
Beyond the shop floor, the brand is positioning the flagship as a stage for activations. Seasonal campaigns will be celebrated with large-scale displays and experiential moments, signaling that Regent Street isn’t just a place to shop.
To mark the debut, the brand has introduced a “Make Your Own Charm” bar, running every Friday through Sunday until Oct. 12. Local artists are leading live charm-making workshops, offering a bespoke, interactive element that blends fashion with craft.
The move comes as Michael Kors recalibrates its presence both offline and online. Earlier this year, the house launched its first official Amazon storefront, offering U.S. shoppers a streamlined way to buy its collections.
The site will feature thousands of items, including this season’s Laila bag, all with fast, free Prime delivery and will showcase campaign videos and imagery that transport fans to exotic destinations.