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    HomeFashionEXCLUSIVE: Nadine Ghosn and Crayola Team Up for Crayon Set — and...

    EXCLUSIVE: Nadine Ghosn and Crayola Team Up for Crayon Set — and Box Design

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    The latest precious object jeweler Nadine Ghosn and Crayola have teamed up to create isn’t made of gold and diamonds.

    Cut from cardboard, it’s the art supply company’s distinctive green-and-yellow crayon box.

    “I can tell you that box has been in existence since 1903 and we’ve never let anybody touch that box,” Crayola’s licensing director, international, Rob Spindley told WWD. “That’s our crown jewel, and we’ve let our jeweler touch [it] and create this first bespoke box — and hopefully not the last one that we do.”

    For this limited run of 888, the boxes feature a sketch of Ghosn’s gem-set burger ring, a design that put her on the map, and contain eight wax crayons she selected.

    Last year, she launched a line of bracelets and rings in gold modeled after the famous crayon, with space for personalization where the color’s name would be on its wax counterpart. Other jewels span toothbrushes, pencils, Lego blocks and even wired earphones.

    “Part of what I do is highlight products that are everyday, childhood, nostalgic products, and see [them] through my own eyes,” Ghosn said. “With Crayola, there’s so much creativity in the brand itself, that it was impossible for me to just limit myself to creating 18-karat gold Crayola [jewels].”

    Spindley said he viewed putting Ghosn’s design on the box as a “message to kids all over the world, to parents, to adults [that] it’s never too late to create, it’s never too late to change the direction you’re in — dream big.”

    Nadine Ghosn’s crayon box with Crayola. 

    Courtesy of Crayola

    For the jeweler, who often waxes lyrical about keeping a child’s wonder to everyday adulthood, the idea she wants to see emerge from this collaboration is to “not think outside the box, think like there is no box,” she said.

    “This box is emblematic of the limitless opportunities, the creativity, the kindness that we should all just be exploring in our daily life and cherishing,” Ghosn continued.  “Hopefully, it’s a catalyst for that mentality.”

    Inside are eight zesty colors of her choosing — out of Crayola’s 357 different hues — spanning yellow, blue, pink, green and purple. Never before put together as a set, these are part of the art supply specialist’s “colors of kindness” palette, hues drawn from a research project that saw kindness emerge as the one aspiration thousands of parents had for their children as they grew up, over any profession or goal.

    Priced at $88, Ghosn sees the limited-edition Crayola collaboration as a meaningul way to make her brand’s universe open to a larger number of fans, in step with this summer’s launch of bracelets strung with glossy heart-shaped beads, which retailed for $180 and sold out in a matter of minutes.

    The crayon boxes will drop on Hypebeast’s website on Thursday and land at Dover Street Market in London on Monday. After that, they will also be available on the jeweler’s website.

    As a reminder of dreaming big, Ghosn and Crayola’s collaboration will have a further expression in eight larger-than-life sculptures, which will be unveiled in “different locations where there’s color inspiration,” teased the jeweler.

    Nadine Ghosn

    Jewelry designer Nadine Ghosn

    Courtesy of Nadine Ghosn

    The launch of Ghosn’s Crayola box foreshadows what is coming in 2026 for the crayon-maker, which will be about “developing or encouraging people around the world to create 1.5 billion creative moments,” Spindley said.

    “This is an iconic opportunity to say, to Nadine’s point, there are no limits,” he continued. “You can do this in five minutes or you could spend two years, as we have done with this box, [but] it’s about the result and what that result means to you personally.”



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